{"id":12677,"date":"2021-08-30T17:47:45","date_gmt":"2021-08-30T15:47:45","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/genzs-ambivalence-towards-fast-fashion-the-success-of-a-hashtag-on-tik-tok-leaves-one-wondering\/"},"modified":"2024-03-28T15:50:35","modified_gmt":"2024-03-28T14:50:35","slug":"genzs-ambivalence-towards-fast-fashion-the-success-of-a-hashtag-on-tik-tok-leaves-one-wondering","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/news-from-the-front\/genzs-ambivalence-towards-fast-fashion-the-success-of-a-hashtag-on-tik-tok-leaves-one-wondering\/","title":{"rendered":"GenZ&#8217;s ambivalence towards fast fashion: the success of a hashtag on Tik Tok leaves one wondering."},"content":{"rendered":"<div  class=\"tatsu-H1xe7uqbY tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 90px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HklxgX_q-F\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-SyZlxmdc-Y\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-Bkfxgmd9bK   \" ><style>.tatsu-Bkfxgmd9bK .tatsu-inline-text-inner{width: 100%;text-align: left;}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h4>&nbsp;<\/h4>\n<h5 style=\"text-align: justify;\">The hashtag #BamaRush enjoyed unprecedented success on TikTok for the University of Alabama&#8217;s sorority recruitment week. In the videos in which the students explain their reasons for joining one or other of the sororities, we see the many outfits they have planned and hear them list the brands that can be found under the hashtag #BamaRushootd or #Rushootd (for Outfit of the day). And even if they include designer brands<span style=\"font-family: Raleway, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 16px;\">Fast fashion is over-represented here, with brands such as Shein, The Pants Store, Amazon, Princess Polly and Pretty Little Thing.&nbsp;<\/span><\/h5>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-BkmlxQ_5ZF   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/www.ladepeche.fr\/2021\/08\/23\/bamarush-le-hashtag-qui-montre-que-la-fast-fashion-nest-pas-morte-loin-de-la-9746924.php\" style=\"\" aria-label=\"La D\u00e9p\u00eache (FR)\" target=\"_blank\" rel=\"noopener\">La D\u00e9p\u00eache (FR)<\/a><style>.tatsu-BkmlxQ_5ZF .tatsu-button{background-color: rgba(232,219,208,1);color: rgba(127,128,133,1) ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-SyZlxmdc-Y.tatsu-column{width: 50%;}.tatsu-SyZlxmdc-Y.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-SyZlxmdc-Y > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SyZlxmdc-Y > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyZlxmdc-Y > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SyZlxmdc-Y > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SyZlxmdc-Y.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-SkEegmuqWF\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-B1DErdcbK  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 2560px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 66.796875%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"duy-hoang-ojZ4wJNUM5w-unsplash\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2021\/07\/duy-hoang-ojZ4wJNUM5w-unsplash-scaled.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-B1DErdcbK .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-B1DErdcbK.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-SkEegmuqWF.tatsu-column{width: 50%;}.tatsu-SkEegmuqWF.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-SkEegmuqWF > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SkEegmuqWF > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkEegmuqWF > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SkEegmuqWF > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SkEegmuqWF.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-H1xe7uqbY.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-H1xe7uqbY .tatsu-section-pad{padding: 0px 0px 90px 0px;}.tatsu-H1xe7uqbY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1xe7uqbY > .tatsu-top-divider{z-index: 9999;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>They expect brands to be irreproachable when it comes to ecological issues, but when it comes to the way they consume fashion&#8230; fast fashion is far from having disappeared.<\/p>\n<div><a href=\"https:\/\/lameche.net\/en\/news-from-the-front\/genzs-ambivalence-towards-fast-fashion-the-success-of-a-hashtag-on-tik-tok-leaves-one-wondering\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":11944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-12677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-front"],"_links":{"self":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/12677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/comments?post=12677"}],"version-history":[{"count":1,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/12677\/revisions"}],"predecessor-version":[{"id":12703,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/12677\/revisions\/12703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media\/11944"}],"wp:attachment":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media?parent=12677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/categories?post=12677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/tags?post=12677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}