{"id":13406,"date":"2022-03-01T18:18:10","date_gmt":"2022-03-01T17:18:10","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/three-ways-to-go-beyond-greenwashing-in-the-luxury-sector\/"},"modified":"2024-03-28T15:51:06","modified_gmt":"2024-03-28T14:51:06","slug":"three-ways-to-go-beyond-greenwashing-in-the-luxury-sector","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/news-from-the-front\/three-ways-to-go-beyond-greenwashing-in-the-luxury-sector\/","title":{"rendered":"Three ways to go beyond greenwashing in the luxury sector"},"content":{"rendered":"<div  class=\"tatsu-HJ-wM4Rogc tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 90px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rygvzNAsxc\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-SJbXVRilq\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-rkEmVCjgc   \" ><style>.tatsu-rkEmVCjgc .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-rkEmVCjgc .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p style=\"text-align: left;\">St\u00e9phane J.G. Girod, Professor of Strategy and Organizational Innovation at IMD, proposes in his analysis three action levers for companies in the luxury sector to adopt a more voluntary and authentic approach in their transformation towards greater responsibility.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-HkxVNRil9   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/iby.imd.org\/future-of-luxury-live-events\/three-ways-to-take-sustainability-beyond-greenwashing-in-luxury\/\" style=\"\" aria-label=\"I by IMD (EN)\" target=\"_blank\" rel=\"noopener\">I by IMD (EN)<\/a><style>.tatsu-HkxVNRil9 .tatsu-button{background-color: rgba(230,255,0,1);color: rgba(0,0,0,1) ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SJbXVRilq.tatsu-column{width: 40%;}.tatsu-SJbXVRilq.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SJbXVRilq > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SJbXVRilq > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJbXVRilq > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SJbXVRilq > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SJbXVRilq.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SJbXVRilq.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SJbXVRilq.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-B1lW7NAog9\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-HkfSVCieq  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1920px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 61.5625%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"Luxe-Greenwashing-Responsabilit\u00e9-Business-Transformation\" title = \"Luxe-Greenwashing-Responsabilit\u00e9-Business-Transformation\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/03\/Luxe-Greenwashing-Responsabilite\u0301-Business-Transformation.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-HkfSVCieq .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-HkfSVCieq.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1lW7NAog9.tatsu-column{width: 60%;}.tatsu-B1lW7NAog9.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1lW7NAog9 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1lW7NAog9 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1lW7NAog9 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1lW7NAog9 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1lW7NAog9.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1lW7NAog9.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1lW7NAog9.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HJ-wM4Rogc .tatsu-section-pad{padding: 0px 0px 90px 0px;}.tatsu-HJ-wM4Rogc .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HJ-wM4Rogc > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJ-wM4Rogc > .tatsu-top-divider{z-index: 9999;}.tatsu-HJ-wM4Rogc .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thanks in part to its ability to be nimble by reconnecting with local consumers and creating close relationships with retailers, the luxury goods industry has risen to the challenge of the pandemic and has experienced growth in 2021. But this sector cannot ignore the need to transform itself in order to have a positive social and environmental impact. Greenwashing is no longer an option, and will be less and less so.  <\/p>\n<div><a href=\"https:\/\/lameche.net\/en\/news-from-the-front\/three-ways-to-go-beyond-greenwashing-in-the-luxury-sector\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":12220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-13406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-front"],"_links":{"self":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/comments?post=13406"}],"version-history":[{"count":10,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13406\/revisions"}],"predecessor-version":[{"id":13577,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13406\/revisions\/13577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media\/12220"}],"wp:attachment":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media?parent=13406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/categories?post=13406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/tags?post=13406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}