{"id":13409,"date":"2022-02-04T18:09:58","date_gmt":"2022-02-04T17:09:58","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/why-is-it-so-hard-to-say-no-to-fast-fashion\/"},"modified":"2024-04-19T11:45:18","modified_gmt":"2024-04-19T09:45:18","slug":"why-is-it-so-hard-to-say-no-to-fast-fashion","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/decryption\/why-is-it-so-hard-to-say-no-to-fast-fashion\/","title":{"rendered":"Why is it so hard to say no to fast fashion?"},"content":{"rendered":"<div  class=\"tatsu-rJW6uUFLyY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rkep_LFU1Y\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJT_8tLyF\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-center tatsu-image-lazyload tatsu-rkzKLKLJK  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1024px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 66.6015625%;\" ><\/div><a href=\"https:\/\/www.youtube.com\/watch?v=iaZayDMDRwA\" target=\"_blank\" rel=\"noopener\"><img class = \"tatsu-gradient-border\" alt = \"Fastfashion-Activisme-ExctinctionRebellion-Consommation\" title = \"Fastfashion-Activisme-ExctinctionRebellion-Consommation\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/02\/image6-30.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-rkzKLKLJK .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-rkzKLKLJK.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJT_8tLyF.tatsu-column{width: 100%;}.tatsu-HJT_8tLyF.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJT_8tLyF > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJT_8tLyF > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJT_8tLyF > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJT_8tLyF > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJT_8tLyF.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJT_8tLyF.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJT_8tLyF.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rJW6uUFLyY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rJW6uUFLyY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJW6uUFLyY > .tatsu-top-divider{z-index: 9999;}.tatsu-rJW6uUFLyY .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-rJCNU5UJF tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"1px 0px 20px 0px\"}' data-padding-top='1px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HJeRVL9I1F\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJ-REU5IJY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-H1YFkLFRt   \" ><style>.tatsu-H1YFkLFRt .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-H1YFkLFRt .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p><span style=\"font-size: 12px; background-color: #ffffff;\">YOAN VALAT \/ EPA\/MAXPPP<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJ-REU5IJY.tatsu-column{width: 100%;}.tatsu-HJ-REU5IJY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJ-REU5IJY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJ-REU5IJY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJ-REU5IJY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJ-REU5IJY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJ-REU5IJY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJ-REU5IJY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJ-REU5IJY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rJCNU5UJF .tatsu-section-pad{padding: 1px 0px 20px 0px;}.tatsu-rJCNU5UJF .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rJCNU5UJF > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJCNU5UJF > .tatsu-top-divider{z-index: 9999;}.tatsu-rJCNU5UJF .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-r1ZBxeoL1t tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rJerlxsUkY\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-S1SggsIkY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-r1i0bq8yK   \"  ><style>.tatsu-r1i0bq8yK .tatsu-divider{height: 1px;width: 100%;background: rgba(155,155,155,1);}.tatsu-r1i0bq8yK.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-S1SggsIkY.tatsu-column{width: 100%;}.tatsu-S1SggsIkY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-S1SggsIkY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1SggsIkY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1SggsIkY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1SggsIkY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-S1SggsIkY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-S1SggsIkY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1SggsIkY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1ZBxeoL1t .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1ZBxeoL1t > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1ZBxeoL1t > .tatsu-top-divider{z-index: 9999;}.tatsu-r1ZBxeoL1t .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SyW0pZcL1K tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"30px 0px 1px 0px\"}' data-padding-top='30px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-H1xCpWc8yY\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJAab5LJY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Skj9_YKRK  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-Skj9_YKRK.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><strong>Last October, an<a href=\"https:\/\/www.xrebellion.ch\/fr\/\" target=\"_blank\" rel=\"noopener\">Extinction Rebellion<\/a> activist <a href=\"https:\/\/www.youtube.com\/watch?v=iaZayDMDRwA\" target=\"_blank\" rel=\"noopener\">burst into<\/a> a Paris Fashion Week show with a poster reading &#8220;Overconsumption = extinction&#8221;. The operation denounces the impact of the fashion industry, which produces 8 to 10% of the world&#8217;s CO2 emissions per year, on climate change. Despite the dramatic ecological and ethical situation, many of us still buy fast-fashion clothes&nbsp;. Why is it so hard to give up this habit?<\/strong><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-H1l0kiI1F   \"  ><style>.tatsu-H1l0kiI1F .tatsu-divider{height: 1px;width: 100%;background: rgba(155,155,155,1);}.tatsu-H1l0kiI1F.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJAab5LJY.tatsu-column{width: 100%;}.tatsu-rJAab5LJY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJAab5LJY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJAab5LJY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJAab5LJY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJAab5LJY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJAab5LJY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJAab5LJY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJAab5LJY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SyW0pZcL1K .tatsu-section-pad{padding: 30px 0px 1px 0px;}.tatsu-SyW0pZcL1K .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SyW0pZcL1K > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyW0pZcL1K > .tatsu-top-divider{z-index: 9999;}.tatsu-SyW0pZcL1K .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-BkYS_F81Y tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"29px 0px 0px 0px\"}' data-padding-top='29px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-B1xFBOYUJY\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-BkgOdFIJY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BylOttL1K  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BylOttL1K.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<blockquote><p><em><span style=\"font-weight: 400;\">&#8221;  <\/span><span style=\"font-weight: 400;\">Once you see how difficult it is to make clothes, and how much time and effort it takes, you understand that it&#8217;s just not possible for a t-shirt to cost just 5 euros. &#8221;  <\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Wanda Wollinksy, 31, is a German fashion designer and co-founder of the eco-responsible Kasia Kucharska brand. <\/span><a href=\"https:\/\/kasiakucharska.com\/shop\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">Kasia Kucharska<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Before studying at the Berlin University of the Arts, she used to buy a lot of fast-fashion clothes <strong>.<\/strong><\/span><strong><i>  because it&#8217;s cheap, and when you&#8217;re young you don&#8217;t have much money<\/i><\/strong><span style=\"font-weight: 400;\"> <strong> &#8220;<\/strong>. She explains that at the start of her course, it was a way of defending the democratization of access to fashion. Today, on the strength of her experience, she is no longer as convinced by this argument and only buys second-hand clothes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sheer quantity of clothes that ephemeral fashion represents is what puts the young woman off the most.  <\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">&#8220;<\/span><span style=\"font-weight: 400;\">Most of these garments are not biodegradable. It&#8217;s alarming to think that they&#8217;ll continue to exist even after my death.<\/span><\/em><span style=\"font-weight: 400;\">&#8220;<em>she<\/em> remarks.<\/span><\/p><\/blockquote>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-ryEy5tLJY  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 427px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 149.88290398126%;\" ><\/div><a href=\"https:\/\/kasiakucharska.com\/shop\" target=\"_blank\" rel=\"noopener\"><img class = \"tatsu-gradient-border\" alt = \"Fastfasion-Slowfashion-Consommation-KasiaKucharska\" title = \"Fastfasion-Slowfashion-Consommation-KasiaKucharska\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/02\/image2-32.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-ryEy5tLJY .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-ryEy5tLJY.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BkgOdFIJY.tatsu-column{width: 100%;}.tatsu-BkgOdFIJY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BkgOdFIJY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BkgOdFIJY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkgOdFIJY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BkgOdFIJY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BkgOdFIJY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BkgOdFIJY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BkgOdFIJY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BkYS_F81Y .tatsu-section-pad{padding: 29px 0px 0px 0px;}.tatsu-BkYS_F81Y .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BkYS_F81Y > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkYS_F81Y > .tatsu-top-divider{z-index: 9999;}.tatsu-BkYS_F81Y .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SkE2ct81t tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"1px 0px 0px 0px\"}' data-padding-top='1px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HJxE35YI1K\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJZ4h9tU1F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-Hk-0H9UJF   \" ><style>.tatsu-Hk-0H9UJF .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-Hk-0H9UJF.tatsu-inline-text{margin: 0px 0px 10px 0px;}@media only screen and (max-width: 767px) {.tatsu-Hk-0H9UJF .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<p dir=\"ltr\" style=\"text-align: left;\"><span style=\"font-size: 10px;\">Brand co-founders, from left to right, Reiner T\u00f6rner, Wanda Wollinsky and Kasia Kucharska. Laura Schaeffer<span style=\"color: #222222; background-color: #ffffff; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">&nbsp;<\/span><\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ryXB2tUJt  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ryXB2tUJt.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-ryXB2tUJt.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}<\/style>\n<h4><b>The paradox of fast fashion<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Yet fast fashion is a hit, even when its practices run counter to consumers&#8217; ecological convictions. Although climate change is a major concern around the world, sales of disposable clothing have grown at an alarming rate.<\/span><a href=\"https:\/\/www.researchgate.net\/publication\/341756158_An_Exploratory_Study_The_Fast_Fashion_Paradox\" target=\"_blank\" rel=\"noopener\">&nbsp;<span style=\"font-weight: 400;\">a spectacular rise<\/span><\/a><span style=\"font-weight: 400;\">  in recent years. Between 2000 and 2014, global clothing production doubled. At the same time, the number of times a garment is worn has dropped considerably.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What explains this paradox? Expert Val\u00e9rie Guillard says it&#8217;s because &#8220;.  <\/span><i><span style=\"font-weight: 400;\">buying is rewarding  <\/span><\/i><span style=\"font-weight: 400;\">&#8220;. Professor of marketing at Paris-Dauphine University, and author of, among other works, the book entitled &#8220;<\/span><i><br \/>\n  <span style=\"font-weight: 400;\"><br \/>\n    <strong>Du gaspillage \u00e0 la sobri\u00e9t\u00e9: Avoir moins et vivre mieux?&#8221;<\/strong><br \/>\n  <\/span><br \/>\n<\/i><span style=\"font-weight: 400;\"> (De Boeck Ed. 2019), her research focuses on consumer psychology and practices.<\/span><\/p>\n<blockquote>\n<h3><em><span style=\"font-weight: 400;\">&#8221;  <\/span><span style=\"font-weight: 400;\">When you buy something, it&#8217;s a pleasure. Especially when it comes to clothes, you think you&#8217;re going to look better, you&#8217;re going to have something new to show off. And when you can consume something, it means you&#8217;re in touch with society, which values consumption. What&#8217;s more, fast fashion isn&#8217;t expensive, so many social categories can enjoy it. To renounce this is to renounce a certain way of being in relation to society.  <\/span><span style=\"font-weight: 400;\">&#8221;&nbsp;<\/span><\/em><\/h3>\n<\/blockquote>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-HyjdEf9mF  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1400px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 151.92857142857%;\" ><\/div><a href=\"https:\/\/www.payot.ch\/Detail\/du_gaspillage_a_la_sobriete-guillard_valerie-9782807321878\" target=\"_blank\" rel=\"noopener\"><img class = \"tatsu-gradient-border\" alt = \"DuGaspillageALaSobri\u00e9t\u00e9-Val\u00e9rieGuillard-Livre-Consommation-Surconsommation-Responsabilit\u00e9-Gaspillage-Sobri\u00e9t\u00e9\" title = \"DuGaspillageALaSobri\u00e9t\u00e9-Val\u00e9rieGuillard-Livre-Consommation-Surconsommation-Responsabilit\u00e9-Gaspillage-Sobri\u00e9t\u00e9\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/02\/image.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-HyjdEf9mF{margin: 30px 0px 0px 0px;}.tatsu-HyjdEf9mF .tatsu-single-image-inner{border-style: solid;border-width: 1px;max-width: 45%;border-radius: 1px;}.tatsu-HyjdEf9mF.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-external-image tatsu-ByqHmWc7K  \" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-ByqHmWc7K .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-ByqHmWc7K.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJZ4h9tU1F.tatsu-column{width: 100%;}.tatsu-rJZ4h9tU1F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJZ4h9tU1F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJZ4h9tU1F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJZ4h9tU1F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJZ4h9tU1F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJZ4h9tU1F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJZ4h9tU1F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJZ4h9tU1F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SkE2ct81t .tatsu-section-pad{padding: 1px 0px 0px 0px;}.tatsu-SkE2ct81t .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SkE2ct81t > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkE2ct81t > .tatsu-top-divider{z-index: 9999;}.tatsu-SkE2ct81t .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SkZVZN9IyK tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-ryxVb4qLyK\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rk4-NqI1F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-HyoW4cIJK  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-HyoW4cIJK.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><span style=\"font-weight: 400;\">Val\u00e9rie Guillard points out that it takes a long time to change a habit. The identity of the clothes makes the task even more difficult:  <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8221; <\/span><i><br \/>\n  <span style=\"font-weight: 400;\">Clothing is an identity, it&#8217;s the exposure of oneself to others, and the gaze of others counts for a lot &#8211; it&#8217;s normal, we&#8217;re in society. <\/span><br \/>\n<\/i><span style=\"font-weight: 400;\">&#8220;.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In this context, giving up this consumption habit can feel like deprivation.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The accessibility of fast fashion is also a factor. In fact, for Kartik Chawla, a 27-year-old PhD candidate, this is the main asset of this segment of the clothing industry: he visits H&amp;M or Zara about every 3 months. The young man says he only buys new clothes according to his seasonal needs. However, he explains that going to the thrift store is not a practical alternative, as he doesn&#8217;t have much energy to devote to shopping due to his professional occupation:&nbsp;<\/span><\/p>\n<blockquote>\n<h3><span style=\"font-weight: 400;\">&#8220;<\/span><i><span style=\"font-weight: 400;\">I&#8217;ve tried buying second-hand clothes, but it takes additional time and effort to find the right garment and make sure it fits well. You may not find what you&#8217;re looking for in the first store, so you have to go to the next, and so on&#8230; You have to go clothes-hunting.<\/span><\/i><span style=\"font-weight: 400;\">&#8220;<\/span><\/h3>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rk4-NqI1F.tatsu-column{width: 100%;}.tatsu-rk4-NqI1F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rk4-NqI1F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rk4-NqI1F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rk4-NqI1F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rk4-NqI1F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rk4-NqI1F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rk4-NqI1F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rk4-NqI1F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SkZVZN9IyK.tatsu-section{margin: 20px 0px 30px 0px;}.tatsu-SkZVZN9IyK .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SkZVZN9IyK > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkZVZN9IyK > .tatsu-top-divider{z-index: 9999;}.tatsu-SkZVZN9IyK .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-Hyad4c8yY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BygpdV5UyK\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJbaO4c8JF\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-ByMaOEcLJt  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 641px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 128.39313572543%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"Fastfashion-Slowfashion-Testimony-Consommation\" title = \"Fastfashion-Slowfashion-Testimony-Consommation\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/02\/image5-34.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-ByMaOEcLJt .tatsu-single-image-inner{border-style: solid;max-width: 43%;}.tatsu-ByMaOEcLJt.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJbaO4c8JF.tatsu-column{width: 100%;}.tatsu-rJbaO4c8JF.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJbaO4c8JF > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJbaO4c8JF > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJbaO4c8JF > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJbaO4c8JF > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJbaO4c8JF.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJbaO4c8JF.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJbaO4c8JF.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Hyad4c8yY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Hyad4c8yY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hyad4c8yY > .tatsu-top-divider{z-index: 9999;}.tatsu-Hyad4c8yY .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-B1pY4581t tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"1px 0px 30px 0px\",\"l\":\"1px 0px 30px 0px\"}' data-padding-top='1px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HkgatVqLyY\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-S1ZaFN5UJY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-ByMTtN5I1K   \" ><style>.tatsu-ByMTtN5I1K .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-ByMTtN5I1K.tatsu-inline-text .tatsu-inline-text-inner *{font-size : -8px;}@media only screen and (max-width: 767px) {.tatsu-ByMTtN5I1K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<p style=\"text-align: left;\"><span id=\"docs-internal-guid-f026a4e0-7fff-7ec6-b6f3-8f980c8f53b9\" style=\"font-size: 12px;\">Kartik Chawla, 27 years old<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-S1ZaFN5UJY.tatsu-column{width: 100%;}.tatsu-S1ZaFN5UJY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-S1ZaFN5UJY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1ZaFN5UJY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1ZaFN5UJY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1ZaFN5UJY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-S1ZaFN5UJY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-S1ZaFN5UJY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1ZaFN5UJY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-B1pY4581t .tatsu-section-pad{padding: 1px 0px 30px 0px;}.tatsu-B1pY4581t .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-B1pY4581t > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1pY4581t > .tatsu-top-divider{z-index: 9999;}.tatsu-B1pY4581t .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width:1377px) {.tatsu-B1pY4581t .tatsu-section-pad{padding: 1px 0px 30px 0px;}}<\/style><\/div><div  class=\"tatsu-BJ4wDcL1F tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-B1eEvvcI1F\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJ-4vv58kY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rkzVDwcIkF  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rkzVDwcIkF.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><span style=\"font-weight: 400;\">Consuming a fast fashion brand is then more a question of convenience. Kartik says it&#8217;s willing to pay a little more for eco-responsible and ethical clothing.  <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8221; <\/span><i><br \/>\n  <span style=\"font-weight: 400;\">If I knew of such a brand close to home that matched my style preferences &#8211; a style that represents you, that&#8217;s important &#8211; I&#8217;d go there rather than go to Zara <\/span><br \/>\n<\/i><span style=\"font-weight: 400;\">&#8220;he says.&nbsp;<\/span><\/p><\/blockquote>\n<\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-SkSd8DtAK   \"  ><style>.tatsu-SkSd8DtAK .tatsu-divider{height: 1px;width: 30%;background: rgba(127,128,133,1);}.tatsu-SkSd8DtAK.tatsu-divider-wrap{text-align: center;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BkJeLvFAt  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BkJeLvFAt.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h4><b>Micro-trends and social networks: the infernal duo<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In fast fashion, the key word is <\/span><i><br \/>\n  <span style=\"font-weight: 400;\">fast &#8211; <\/span><br \/>\n<\/i> <span style=\"font-weight: 400;\">i.e. the speed at which new garments are produced and brought to market. While high-end brands release two collections a year (autumn and spring), fast-fashion companies such as Zara offer new styles and trends until the end of the year.<\/span><a href=\"https:\/\/www.theatlantic.com\/magazine\/archive\/2021\/03\/ultra-fast-fashion-is-eating-the-world\/617794\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">twice a week<\/span><\/a><span style=\"font-weight: 400;\">. In the case of Chinese online fashion retailer Shein, the design and production period is sometimes as short as<\/span><a href=\"https:\/\/www.vox.com\/the-goods\/22573682\/shein-future-of-fast-fashion-explained\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">3 days<\/span><\/a><span style=\"font-weight: 400;\">  only! As a result, consumers are encouraged to buy regularly for fear of running out. And clothes are so cheap that you can easily justify an impulse purchase and feel like you&#8217;re saving money.<\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-SkVyvPtAF  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1000px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 71.8%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"FashionProductionSchedule-FastFashion-Mode-Production-Consommation\" title = \"FashionProductionSchedule-FastFashion-Mode-Production-Consommation\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/02\/New-Dress-Code.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-SkVyvPtAF .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-SkVyvPtAF.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJ-4vv58kY.tatsu-column{width: 100%;}.tatsu-HJ-4vv58kY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJ-4vv58kY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJ-4vv58kY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJ-4vv58kY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJ-4vv58kY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJ-4vv58kY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJ-4vv58kY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJ-4vv58kY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BJ4wDcL1F.tatsu-section{margin: 0px 0px 30px 0px;}.tatsu-BJ4wDcL1F .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BJ4wDcL1F > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJ4wDcL1F > .tatsu-top-divider{z-index: 9999;}.tatsu-BJ4wDcL1F .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-BktadcL1K tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rklK6O98yK\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-BkWt6ucUJK\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-HyfK6OqLJt  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-HyfK6OqLJt.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><span style=\"font-weight: 400;\">The breakneck speed of disposable fashion had an impact on the way the&nbsp; Kasia Kucharska brand approached its own work rhythm at the start of their adventure. Wanda denounces self-imposed pressure:  <\/span><\/p>\n<blockquote>\n<h3><em><span style=\"font-weight: 400;\">&#8220;This<\/span><span style=\"font-weight: 400;\">  We&#8217;ve been working on our clothes for about two years now, and even though most people haven&#8217;t even seen our designs yet, we feel that what we&#8217;re doing is already old hat, and that we have to come up with something new every six months for fear of being forgotten.  <\/span><span style=\"font-weight: 400;\">&#8220;.  <\/span><\/em><\/h3>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Faced with this insane pace, she defends slow fashion and its more thoughtful practices that respect the production chain.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BkWt6ucUJK.tatsu-column{width: 100%;}.tatsu-BkWt6ucUJK.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BkWt6ucUJK > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BkWt6ucUJK > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkWt6ucUJK > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BkWt6ucUJK > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BkWt6ucUJK.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BkWt6ucUJK.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BkWt6ucUJK.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BktadcL1K .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BktadcL1K > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BktadcL1K > .tatsu-top-divider{z-index: 9999;}.tatsu-BktadcL1K .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-r1ZysTFKRt tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-ByekoTFK0Y\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rkJs6Yt0F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-HyHsaYtRY  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 427px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 149.88290398126%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"Fastfasion-Slowfashion-Consommation-KasiaKucharska\" title = \"Fastfasion-Slowfashion-Consommation-KasiaKucharska\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/02\/image1-38.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-HyHsaYtRY .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-HyHsaYtRY.tatsu-single-image{transform: translate3d(0px,56px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-SkfTYkjRF   \" ><style>.tatsu-SkfTYkjRF .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-SkfTYkjRF .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<p><span style=\"font-size: 10px;\">Kasia Kucharska brand underwear made entirely of latex and biodegradable&nbsp;<\/span><span style=\"background-color: #ffffff; font-size: 10px; font-family: Raleway, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Sandra Gramm<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rkJs6Yt0F.tatsu-column{width: 100%;}.tatsu-rkJs6Yt0F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rkJs6Yt0F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rkJs6Yt0F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkJs6Yt0F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rkJs6Yt0F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rkJs6Yt0F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rkJs6Yt0F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rkJs6Yt0F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1ZysTFKRt .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1ZysTFKRt > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1ZysTFKRt > .tatsu-top-divider{z-index: 9999;}.tatsu-r1ZysTFKRt .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SJD0qc8yt tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rygvAc58yY\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HkZvRccUyY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJMDCq9U1t  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJMDCq9U1t.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-rJMDCq9U1t.tatsu-text-block-wrap{margin: 20px 0px 30px 0px;}<\/style>\n<p><span style=\"font-weight: 400;\">The phenomenon of micro-trends is accelerated by social networks. Today, more than half of all posts on Instagram are dedicated to fashion or beauty. Fast fashion brands are moving away from traditional advertising to more subtle, targeted marketing with the help of influencers. Through videos of  <\/span><a href=\"https:\/\/www.instagram.com\/reel\/CPn5dFKgHQ7\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">haul<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> &#8220;As shown in the Arte documentary, content creators are building a more &#8220;authentic&#8221; relationship with users,<\/span><a href=\"https:\/\/boutique.arte.tv\/detail\/Fast-Fashion-les-dessous-mode-bas-prix\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Fast Fashion &#8211; Les dessous de la mode \u00e0 bas prix<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marie Cherasse, a 26-year-old Frenchwoman, says she limits herself to necessary purchases, but recognizes that social networks act as an external pressure &#8220;without us even realizing it.<\/span><i><br \/>\n  <span style=\"font-weight: 400;\">without realizing it<\/span><br \/>\n<\/i><span style=\"font-weight: 400;\">&#8220;. She recalls, for example, the fashion for<\/span> <a href=\"https:\/\/www.cosmopolitan.fr\/,le-top-bardot-la-piece-mode-de-l-ete,1963013.asp\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">top Bardot<\/span><\/a><span style=\"font-weight: 400;\"> :<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;<\/span><i><span style=\"font-weight: 400;\">I saw it constantly on social networks, and seeing it worn, I found it beautiful. I found myself wanting to buy it in the store<\/span><\/i><span style=\"font-weight: 400;\">&#8220;.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In the end, she decided not to go ahead with the purchase. The ecological footprint<\/span><i><br \/>\n  <span style=\"font-weight: 400;\">despicable<\/span><br \/>\n<\/i><span style=\"font-weight: 400;\">The &#8220;despicable&#8221; and <a href=\"https:\/\/www.youtube.com\/watch?v=BLzEGDvWeWc\" target=\"_blank\" rel=\"noopener\">poor working conditions<\/a> behind the manufacture of these fast-fashion garments motivated her approach, and today she has banned herself from going into stores such as Mango or Stradivarius. <\/span> <\/p>\n<blockquote>\n<h3><span style=\"font-weight: 400;\">&#8221; C<\/span><i><span style=\"font-weight: 400;\">t&#8217;s unbearable to think that just for wearing a t-shirt to a party, there are people who will suffer serious health problems or die of cancer at the age of 23.  <\/span><\/i><span style=\"font-weight: 400;\">&#8220;she remarks, before adding: &#8221;  <\/span><i><span style=\"font-weight: 400;\">I try to buy less at all  <\/span><\/i><span style=\"font-weight: 400;\">&#8220;.<\/span><\/h3>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HkZvRccUyY.tatsu-column{width: 100%;}.tatsu-HkZvRccUyY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HkZvRccUyY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HkZvRccUyY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HkZvRccUyY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HkZvRccUyY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HkZvRccUyY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HkZvRccUyY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HkZvRccUyY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SJD0qc8yt.tatsu-section{margin: 0px 0px 30px 0px;}.tatsu-SJD0qc8yt .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SJD0qc8yt > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJD0qc8yt > .tatsu-top-divider{z-index: 9999;}.tatsu-SJD0qc8yt .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-S1dJscUJF tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Skeu1j9UkF\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Sk-dkoc81Y\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-rkMd1s9IkK  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 627px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 133.33333333333%;\" ><\/div><a href=\"https:\/\/www.salut-beaute.com\/\" target=\"_blank\" rel=\"noopener\"><img class = \"tatsu-gradient-border\" alt = \"SalutBeaut\u00e9-SlowFashion-Consommation-Mode-Durabilit\u00e9\" title = \"SalutBeaut\u00e9-SlowFashion-Consommation-Mode-Durabilit\u00e9\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/02\/image7-40.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-rkMd1s9IkK .tatsu-single-image-inner{border-style: solid;max-width: 56%;}.tatsu-rkMd1s9IkK.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Sk-dkoc81Y.tatsu-column{width: 100%;}.tatsu-Sk-dkoc81Y.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Sk-dkoc81Y > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Sk-dkoc81Y > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Sk-dkoc81Y > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Sk-dkoc81Y > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Sk-dkoc81Y.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Sk-dkoc81Y.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Sk-dkoc81Y.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-S1dJscUJF .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-S1dJscUJF > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1dJscUJF > .tatsu-top-divider{z-index: 9999;}.tatsu-S1dJscUJF .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SyBxF9LkF tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"1px 0px 30px 0px\"}' data-padding-top='1px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SyeHgFcUkY\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ByWSeFqUkF\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HyN8VuFAt   \" ><style>.tatsu-HyN8VuFAt .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HyN8VuFAt .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<p><span style=\"font-size: 10px;\">Marie Cherasse, doctoral student in condensed matter physics, wearing clothes from the eco-responsible Salut Beaut\u00e9 brand.&nbsp;<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ByWSeFqUkF.tatsu-column{width: 100%;}.tatsu-ByWSeFqUkF.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ByWSeFqUkF > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByWSeFqUkF > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByWSeFqUkF > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByWSeFqUkF > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ByWSeFqUkF.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ByWSeFqUkF.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByWSeFqUkF.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SyBxF9LkF .tatsu-section-pad{padding: 1px 0px 30px 0px;}.tatsu-SyBxF9LkF .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SyBxF9LkF > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyBxF9LkF > .tatsu-top-divider{z-index: 9999;}.tatsu-SyBxF9LkF .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SkevhcIyt tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1eeDn9UJF\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Skblvh58kK\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rkzxvnqUyK  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rkzxvnqUyK.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><span style=\"font-weight: 400;\">That&#8217;s why when Marie was contacted by eco-friendly brand Salut Beaut\u00e9 to be their ambassador on Instagram, she hesitated before accepting. She absolutely didn&#8217;t want to incite consumption, but in the end she decided that promoting a brand that uses recycled fabrics and has a marketing strategy based on feminism is a way of highlighting alternatives that can make those around her think about the way they consume.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fashion designer Wanda Wollinsky can&#8217;t help but notice the power of social networks for her slow fashion brand. Their  <\/span><a href=\"https:\/\/www.instagram.com\/kasiaku\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">Instagram page<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> is their main form of communication outside their website and can be a formidable marketing tool:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8221;  <\/span><i><span style=\"font-weight: 400;\">When someone with a big platform posts a photo of our clothes and links us, we suddenly get 200 new followers and sometimes a few sales. We also enjoy  <\/span><\/i><span style=\"font-weight: 400;\">&#8220;.<\/span><\/p><\/blockquote>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Skblvh58kK.tatsu-column{width: 100%;}.tatsu-Skblvh58kK.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Skblvh58kK > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Skblvh58kK > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Skblvh58kK > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Skblvh58kK > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Skblvh58kK.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Skblvh58kK.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Skblvh58kK.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SkevhcIyt.tatsu-section{margin: 0px 0px 30px 0px;}.tatsu-SkevhcIyt .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SkevhcIyt > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkevhcIyt > .tatsu-top-divider{z-index: 9999;}.tatsu-SkevhcIyt .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-B1mWac8kF tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-B1mWac8kF .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-B1mWac8kF > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1mWac8kF > .tatsu-top-divider{z-index: 9999;}.tatsu-B1mWac8kF .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-S1tdpqIkK tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HygtdaqLyF\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-SkWt_T9I1K\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-BJFskf9QF  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1346px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 93.610698365527%;\" ><\/div><a href=\"https:\/\/kasiakucharska.com\/shop\" target=\"_blank\" rel=\"noopener\"><img class = \"tatsu-gradient-border\" alt = \"Fastfasion-Slowfashion-Consommation-KasiaKucharska\" title = \"Fastfasion-Slowfashion-Consommation-KasiaKucharska\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/02\/image4-42.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-BJFskf9QF .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-BJFskf9QF.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SkWt_T9I1K.tatsu-column{width: 100%;}.tatsu-SkWt_T9I1K.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SkWt_T9I1K > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SkWt_T9I1K > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkWt_T9I1K > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SkWt_T9I1K > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SkWt_T9I1K.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SkWt_T9I1K.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SkWt_T9I1K.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-S1tdpqIkK .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-S1tdpqIkK > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1tdpqIkK > .tatsu-top-divider{z-index: 9999;}.tatsu-S1tdpqIkK .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SJqfxz5QF tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"1px 0px 30px 0px\"}' data-padding-top='1px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HJxqMxMc7F\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJWqzlfc7F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-Skfcfxzc7K   \" ><style>.tatsu-Skfcfxzc7K .tatsu-inline-text-inner{width: 86%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-Skfcfxzc7K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<p><span style=\"font-size: 10px;\">Kasia Kucharska&#8217;s <a href=\"https:\/\/www.instagram.com\/kasiaku\/\" target=\"_blank\" rel=\"noopener\">Insatgram page<\/a> <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJWqzlfc7F.tatsu-column{width: 100%;}.tatsu-HJWqzlfc7F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJWqzlfc7F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJWqzlfc7F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJWqzlfc7F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJWqzlfc7F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJWqzlfc7F.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJWqzlfc7F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJWqzlfc7F.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SJqfxz5QF .tatsu-section-pad{padding: 1px 0px 30px 0px;}.tatsu-SJqfxz5QF .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SJqfxz5QF > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJqfxz5QF > .tatsu-top-divider{z-index: 9999;}.tatsu-SJqfxz5QF .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-B1th0cI1Y tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJgFhR9IyK\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-SkWF2A9IJK\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BJMF305Ukt  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BJMF305Ukt.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><span style=\"font-weight: 400;\">Expert Val\u00e9rie Guillard notes that you need to be discerning about social networks, which can be very intrusive and addictive. For her, it&#8217;s a definitive way of escaping solicitations and simply not being there. However, she qualifies her statement by saying that &#8220;.<\/span> <i><br \/>\n  <span style=\"font-weight: 400;\"> it&#8217;s not all doom and gloom<\/span><br \/>\n<\/i><span style=\"font-weight: 400;\"> &#8220;on social networks. <\/span> <\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8221;  <\/span><i><span style=\"font-weight: 400;\">It&#8217;s also a great place to find help and advice. For example, if you&#8217;re starting out on a zero-waste journey, it&#8217;s great to be able to join a community of like-minded people who can help you change your practices. We need role models and support  <\/span><\/i><span style=\"font-weight: 400;\">&#8220;she stresses.<\/span><\/p><\/blockquote>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SkWF2A9IJK.tatsu-column{width: 100%;}.tatsu-SkWF2A9IJK.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SkWF2A9IJK > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SkWF2A9IJK > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkWF2A9IJK > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SkWF2A9IJK > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SkWF2A9IJK.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SkWF2A9IJK.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SkWF2A9IJK.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-B1th0cI1Y.tatsu-section{margin: 0px 0px 30px 0px;}.tatsu-B1th0cI1Y .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-B1th0cI1Y > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1th0cI1Y > .tatsu-top-divider{z-index: 9999;}.tatsu-B1th0cI1Y .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-B1-hODuKCY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"10px 0px 0px 0px\"}' data-padding-top='10px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HJxhuDutRY\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJ2_wdYAF\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ryfFvuFAY  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ryfFvuFAY.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-ryfFvuFAY.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}<\/style>\n<h4><b>Consumer frenzy: what to do?<\/b><\/h4>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJ2_wdYAF.tatsu-column{width: 100%;}.tatsu-HJ2_wdYAF.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJ2_wdYAF > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJ2_wdYAF > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJ2_wdYAF > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJ2_wdYAF > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJ2_wdYAF.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJ2_wdYAF.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJ2_wdYAF.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-B1-hODuKCY .tatsu-section-pad{padding: 10px 0px 0px 0px;}.tatsu-B1-hODuKCY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-B1-hODuKCY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1-hODuKCY > .tatsu-top-divider{z-index: 9999;}.tatsu-B1-hODuKCY .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-BJ-R1duKRY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HkeRyu_FRY\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-S1Ay__FRY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-center tatsu-image-lazyload tatsu-Hkjx_OKRY  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1000px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 56.3%;\" ><\/div><a href=\"https:\/\/www.france24.com\/en\/video\/20211108-the-price-of-fast-fashion-chile-s-desert-dumping-ground-for-unwanted-clothes\" target=\"_blank\" rel=\"noopener\"><img class = \"tatsu-gradient-border\" alt = \"FastFashion-Mode-Surconsommation-Gaspillage-D\u00e9sert-Atacama\" title = \"FastFashion-Mode-Surconsommation-Gaspillage-D\u00e9sert-Atacama\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/02\/image9-44.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-Hkjx_OKRY .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-Hkjx_OKRY.tatsu-single-image{transform: translate3d(0px,57px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJTb9OK0K   \" ><style>.tatsu-HJTb9OK0K .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-HJTb9OK0K.tatsu-inline-text{margin: 0px 0px 0px 0px;}@media only screen and (max-width: 767px) {.tatsu-HJTb9OK0K .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<p><span style=\"font-size: 10px;\">Piles of discarded clothes in Chile&#8217;s Atacama desert \u00a9 MARTIN BERNETTI \/ AFP \/ Getty Images<\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SybdoOtCK  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SybdoOtCK.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-SybdoOtCK.tatsu-text-block-wrap{margin: 20px 0px 0px 0px;}<\/style>\n<p><span style=\"font-weight: 400;\">Last November, startling images appeared in the media, revealing mountains of used textiles stretching as far as the eye could see <\/span><a href=\"https:\/\/www.france24.com\/en\/video\/20211108-the-price-of-fast-fashion-chile-s-desert-dumping-ground-for-unwanted-clothes\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">in the Chilean desert<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. This type of open-air landfill, which can also be found in Ghana, India and C\u00f4te d&#8217;Ivoire, appears in our news feed on a more or less regular basis.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2013, it was the collapse of Rana Plaza, which housed several textile garment workshops and caused the death of at least 1,138 people, that left its mark on people&#8217;s minds.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no shortage of images and events demonstrating a certain consumerist frenzy and its catastrophic consequences. It&#8217;s hard to talk about an information deficit when it comes to fast fashion.  <strong>&#8221;  <\/strong><\/span><strong><i>But is the information conscious?  <\/i><\/strong><span style=\"font-weight: 400;\">&#8220;<strong>asks<\/strong> Val\u00e9rie Guillard. She explains that we need to step back and understand where we stand in relation to this issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some deplore <\/span><strong><br \/>\n  <i>greenwashing<\/i><br \/>\n<\/strong><span style=\"font-weight: 400;\">  and the confusion it can cause. Kartik Chawla is wary, for example, of clothing labels indicating sustainable production or 100% recycled materials:  <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;<\/span><i><span style=\"font-weight: 400;\">Sometimes I go back and try to verify this data, but it&#8217;s an extra effort. There may be a lot going on in the background that you&#8217;re simply not aware of.<\/span><\/i><span style=\"font-weight: 400;\">&#8220;.<\/span><\/p><\/blockquote>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-Hk5G3uFRK  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1400px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 66.714285714286%;\" ><\/div><a href=\"https:\/\/hmgroup.com\/sustainability\/\" target=\"_blank\" rel=\"noopener\"><img class = \"tatsu-gradient-border\" alt = \"fastfashion-surconsommation-durabilit\u00e9-greenwashing\" title = \"fastfashion-surconsommation-durabilit\u00e9-greenwashing\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/02\/image3-46.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-Hk5G3uFRK .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-Hk5G3uFRK.tatsu-single-image{transform: translate3d(0px,51px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-rk6m4KKRK   \" ><style>.tatsu-rk6m4KKRK .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-rk6m4KKRK.tatsu-inline-text{margin: 0px 0px 0px 0px;}@media only screen and (max-width: 767px) {.tatsu-rk6m4KKRK .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<p><span style=\"font-size: 10px;\">\u00a9 H&amp;M<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-S1Ay__FRY.tatsu-column{width: 100%;}.tatsu-S1Ay__FRY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-S1Ay__FRY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1Ay__FRY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1Ay__FRY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1Ay__FRY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-S1Ay__FRY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-S1Ay__FRY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1Ay__FRY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BJ-R1duKRY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BJ-R1duKRY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJ-R1duKRY > .tatsu-top-divider{z-index: 9999;}.tatsu-BJ-R1duKRY .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-HJ-4eSFt0F tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"20px 0px 0px 0px\"}' data-padding-top='20px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rJx4eHYF0K\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-r1VgHtYAK\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-B1qgrKtCt  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-B1qgrKtCt.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><span style=\"font-weight: 400;\">Marie Cherasse says she has adopted a self-imposed approach in which she systematically checks whether a garment is eco-responsible:  <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8221;  <\/span><i><span style=\"font-weight: 400;\">It&#8217;s a bit heavy on the brain when you&#8217;re exposed to attractive offers every day and there&#8217;s a craving awakening in your mind. When I see that the garment doesn&#8217;t match my criteria, it can sometimes be a bit depressing.  <\/span><\/i><span style=\"font-weight: 400;\">&#8220;.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Professor Val\u00e9rie Guillard believes, however, that being consistent with one&#8217;s values can lead to a sense of well-being.  <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8221; <\/span><i><br \/>\n  <span style=\"font-weight: 400;\">As long as we&#8217;ve integrated the values of sobriety, we&#8217;re shifting the norm, and that can bring us real satisfaction<\/span><br \/>\n<\/i><span style=\"font-weight: 400;\"> &#8220;she notes.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">  Buying less but better could therefore be a solution, but the expert warns of the dangers of a discourse that excludes certain social categories, and points out that it is important to distinguish between <strong>&#8220;<\/strong><\/span><strong> <i> those with purchasing power who can substitute quality for quantity, and those <\/i>who can&#8217;t&#8221;.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Wanda, for her part, reminds us that the quest for style can continue to be an enjoyable experience for consumers, and that thrift stores and second-hand stores can be made her new mantra. <strong>&#8220;<\/strong><\/span><strong><br \/>\n  <i> Fashion is fun!<\/i><br \/>\n<\/strong><span style=\"font-weight: 400;\"> &#8220;<strong> she<\/strong> exclaims.<\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-B1rsTcYRK   \"  ><style>.tatsu-B1rsTcYRK .tatsu-divider{height: 1px;width: 100%;background: rgba(230,255,0,1);}.tatsu-B1rsTcYRK.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-HyEhpcFCF  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-HyEhpcFCF.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><strong>If you&#8217;d like to find out more about this and other topics, the La M\u00e8che social network contains a media library with a wide range of resources to help you find answers to your questions, practical solutions and ideas for adapting your lifestyle and practices to today&#8217;s challenges. A wide range of subjects are covered, including fashion, food, home, business and much more.<\/strong><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap align-block block-center  tatsu-SyxdaAcCt   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/community.lameche.net\/\" style=\"\" aria-label=\"Rejoindre La M\u00e8che\" target=\"_blank\">Rejoindre La M\u00e8che<\/a><style>.tatsu-SyxdaAcCt .tatsu-button{background-color: rgba(230,255,0,1);color: rgba(0,0,0,1) ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-r1VgHtYAK.tatsu-column{width: 100%;}.tatsu-r1VgHtYAK.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-r1VgHtYAK > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1VgHtYAK > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1VgHtYAK > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1VgHtYAK > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-r1VgHtYAK.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-r1VgHtYAK.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r1VgHtYAK.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HJ-4eSFt0F .tatsu-section-pad{padding: 20px 0px 0px 0px;}.tatsu-HJ-4eSFt0F .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HJ-4eSFt0F > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJ-4eSFt0F > .tatsu-top-divider{z-index: 9999;}.tatsu-HJ-4eSFt0F .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last October, an Extinction Rebellion activist burst into a Paris Fashion Week show with a poster reading &#8220;Overconsumption = extinction&#8221;. The operation denounces the impact of the fashion industry, which produces 8 to 10% of the world&#8217;s CO2 emissions per year, on climate change. Despite the dramatic ecological and ethical situation, many of us still buy fast-fashion clothes. Why is it so hard to give up this habit?<\/p>\n<div><a href=\"https:\/\/lameche.net\/en\/decryption\/why-is-it-so-hard-to-say-no-to-fast-fashion\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":9,"featured_media":12197,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-13409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decryption"],"_links":{"self":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/comments?post=13409"}],"version-history":[{"count":10,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13409\/revisions"}],"predecessor-version":[{"id":13586,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13409\/revisions\/13586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media\/12197"}],"wp:attachment":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media?parent=13409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/categories?post=13409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/tags?post=13409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}