{"id":13503,"date":"2022-03-01T17:14:38","date_gmt":"2022-03-01T16:14:38","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/culture-the-film-industry-consumer-products-and-advertising\/"},"modified":"2024-03-28T15:51:06","modified_gmt":"2024-03-28T14:51:06","slug":"culture-the-film-industry-consumer-products-and-advertising","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/news-from-the-front\/culture-the-film-industry-consumer-products-and-advertising\/","title":{"rendered":"Culture, the film industry, consumer products and advertising"},"content":{"rendered":"<div  class=\"tatsu-r1-TG6hjlq tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 90px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1x6za2iec\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-rkSXphslc\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-SktXp3sx9  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1920px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 67.8125%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"Cin\u00e9ma-Industrie-Publicit\u00e9-Placementproduit-Surconsommation\" title = \"Cin\u00e9ma-Industrie-Publicit\u00e9-Placementproduit-Surconsommation\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/03\/Cine\u0301ma-Industrie-Publicite\u0301-Placementproduit-Surconsommation.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-SktXp3sx9 .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-SktXp3sx9.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-SJKjgpsxq   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/reporterre.net\/Soiree-des-Cesar-la-publicite-est-la-star-cachee-du-cinema?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=nl_quotidienne\" style=\"\" aria-label=\"Reporterre (FR)\" target=\"_blank\" rel=\"noopener\">Reporterre (FR)<\/a><style>.tatsu-SJKjgpsxq .tatsu-button{background-color: #ffffff;color: rgba(0,0,0,1) ;border-width: 1px;border-color: rgba(0,0,0,1); }<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rkSXphslc.tatsu-column{width: 57%;}.tatsu-rkSXphslc.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rkSXphslc > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rkSXphslc > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkSXphslc > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rkSXphslc > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rkSXphslc.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rkSXphslc.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rkSXphslc.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-SJxH76hjec\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-B1MPpnjlq   \" ><style>.tatsu-B1MPpnjlq .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-B1MPpnjlq .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p style=\"text-align: left;\">The Lumi\u00e8re brothers introduced this practice as long ago as 1896, when two cases of Sunlight brand soap were featured in the foreground of one of their films. These investments serve to partly finance the films, to a greater or lesser extent depending on whether they are European or American, or to lend credibility to the story, depending on the agency. The films nominated for the 2022 C\u00e9sar Awards are no exception. Several feature films include product placements, such as the heroine of Aline&#8217;s film, Air France, and the protein drink Black Protein in C\u00e9dric Jimenez&#8217;s film Bac Nord.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SJxH76hjec.tatsu-column{width: 43%;}.tatsu-SJxH76hjec.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SJxH76hjec > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SJxH76hjec > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJxH76hjec > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SJxH76hjec > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SJxH76hjec.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SJxH76hjec.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SJxH76hjec.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1-TG6hjlq .tatsu-section-pad{padding: 0px 0px 90px 0px;}.tatsu-r1-TG6hjlq .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1-TG6hjlq > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1-TG6hjlq > .tatsu-top-divider{z-index: 9999;}.tatsu-r1-TG6hjlq .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of the C\u00e9sar 2022 ceremony held on February 25, Reporterre looks back at the century-old practice of introducing products into film sets and scripts. Clothes, cars, accessories: an essential incentive for industry professionals, an incentive to consume and a trivialization of polluting behavior for its detractors.<\/p>\n<div><a href=\"https:\/\/lameche.net\/en\/news-from-the-front\/culture-the-film-industry-consumer-products-and-advertising\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":12217,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-13503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-front"],"_links":{"self":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/comments?post=13503"}],"version-history":[{"count":1,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13503\/revisions"}],"predecessor-version":[{"id":13520,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13503\/revisions\/13520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media\/12217"}],"wp:attachment":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media?parent=13503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/categories?post=13503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/tags?post=13503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}