{"id":13752,"date":"2022-04-13T15:47:53","date_gmt":"2022-04-13T13:47:53","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/shein-the-ultra-fast-fashion-giant-has-just-raised-funds-worth-100-billion-euros\/"},"modified":"2024-03-28T15:51:13","modified_gmt":"2024-03-28T14:51:13","slug":"shein-the-ultra-fast-fashion-giant-has-just-raised-funds-worth-100-billion-euros","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/news-from-the-front\/shein-the-ultra-fast-fashion-giant-has-just-raised-funds-worth-100-billion-euros\/","title":{"rendered":"Shein, the ultra fast fashion giant, has just raised funds worth 100 billion euros."},"content":{"rendered":"
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The clothing giant rakes in the profits with its “test and repeat” model, but at what cost to those who produce its cheap lines – and to the planet? Fast fashion is designed to fit busy lives. Low prices invite minimal maintenance (it’s cheaper and quicker to throw a garment away than to wash and iron it), risk is low – or so it seems (buy in a hurry, without having to repent if the garment doesn’t fit), and convenience is unrivalled (swipe, click and answer the door).<\/p>\n

Thousands of affiliates and celebrities, who have the ear and eye of millions on social media, capitalize on the pressure exerted by the trend.<\/p>\n

Ultra-fast fashion has little to do with democratization and much more to do with profit for those at the top.<\/p>\n

We need to do away with the license to harm. Last week, the European Environment Agency announced a crackdown on fast fashion. The British government should follow suit. Governments, universities and businesses will need to work together to meet our collective responsibility to protect our planet and our industry for future generations. Nothing less than radical change is needed to avoid 4\u00b0C warming. There’s no life, let alone fashion, in this world.<\/p>\n<\/div>

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