{"id":13856,"date":"2022-06-28T11:46:42","date_gmt":"2022-06-28T09:46:42","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/how-advertising-allows-brands-to-green-their-image-and-how-to-prevent-them-from-doing-so\/"},"modified":"2024-03-28T15:51:19","modified_gmt":"2024-03-28T14:51:19","slug":"how-advertising-allows-brands-to-green-their-image-and-how-to-prevent-them-from-doing-so","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/news-from-the-front\/how-advertising-allows-brands-to-green-their-image-and-how-to-prevent-them-from-doing-so\/","title":{"rendered":"How advertising allows brands to green their image and how to prevent them from doing so"},"content":{"rendered":"<div  class=\"tatsu-rJx8oBd9q tatsu-section  tatsu-fullscreen tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0% 90px 0%\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SkgEYiBu59\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-r1VFsB_95\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-B19hsS_c5   \" ><style>.tatsu-B19hsS_c5 .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-B19hsS_c5 .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p><span style=\"color: #ffffff;\">As more and more people become aware of the harsh reality of climate change and the damaging role consumerism plays in accelerating it, brands are realizing the need to &#8220;put ecology first&#8221; if they want to sell their services. As a result, environmental advertising has flourished over the last three decades.&nbsp;But does this advertising really reflect improved production practices, or is it just another example of greenwashing, when companies give an exaggerated, even false, image of their positive impact on the environment?&nbsp;<\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-S1Vm3Sd9c   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/theconversation.com\/greenwashing-how-ads-get-you-to-think-brands-are-greener-than-they-are-and-how-to-avoid-falling-for-it-183169\" style=\"\" aria-label=\"The Conversation (EN)\" target=\"_blank\" rel=\"noopener\">The Conversation (EN)<\/a><style>.tatsu-S1Vm3Sd9c .tatsu-button{background-color: rgba(230,255,0,1);color: rgba(127,128,133,1) ;}.tatsu-S1Vm3Sd9c.tatsu-button-wrap{margin: 0px 0px 0px 0px;}<\/style><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-SJkE3Bu95   \" ><style>.tatsu-SJkE3Bu95 .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-SJkE3Bu95.tatsu-inline-text{margin: 30px 0px 30px 0px;}@media only screen and (max-width: 767px) {.tatsu-SJkE3Bu95 .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<blockquote><p><span class=\"swatch-white\">&#8220;<small><br \/>\n  &nbsp;<br \/>\n<\/small>It&#8217;s time for (&#8230;)&nbsp;fast-fashion&nbsp;brands to understand that they are being illegal when they claim that selling a sneaker made from recycled materials helps combat plastic pollution<small><br \/>\n  &nbsp;<br \/>\n<\/small>&#8220;<\/span><\/p><\/blockquote>\n<p><span class=\"swatch-white\">Alice Elfassi, Legal Manager, Zero Waste France.<\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-ryf42Sdqq   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/reporterre.net\/Adidas-et-New-Balance-assignes-en-justice-pour-greenwashing?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=nl_quotidienne\" style=\"\" aria-label=\"Reporterre (FR)\" target=\"_blank\" rel=\"noopener\">Reporterre (FR)<\/a><style>.tatsu-ryf42Sdqq .tatsu-button{background-color: rgba(230,255,0,1);color: rgba(127,128,133,1) ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-r1VFsB_95.tatsu-column{width: 100%;}.tatsu-r1VFsB_95.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-r1VFsB_95 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1VFsB_95 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1VFsB_95 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1VFsB_95 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-r1VFsB_95.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-r1VFsB_95.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r1VFsB_95.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><\/div><style>.tatsu-rJx8oBd9q.tatsu-section{background-color: rgba(29,29,29,1);}.tatsu-rJx8oBd9q .tatsu-section-background{background-image: url(https:\/\/lameche.net\/wp-content\/uploads\/2022\/06\/Adidias-New-Blance-Greenwashing-Justice-Re\u0300glementation-Publicite\u0301-mensonge\u0300re.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rJx8oBd9q .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rJx8oBd9q{border-width: 0px 0px px 0px;border-style: solid;}.tatsu-rJx8oBd9q .tatsu-section-pad{padding: 90px 0% 90px 0%;}.tatsu-rJx8oBd9q > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJx8oBd9q > .tatsu-top-divider{z-index: 9999;}.tatsu-rJx8oBd9q .tatsu-section-overlay{background: rgba(0,0,0,0.5);mix-blend-mode: normal;}.tatsu-rJx8oBd9q .tatsu-fullscreen-wrap{align-items: center;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On June 22, Zero Waste France filed a complaint against sneaker and sportswear brands Adidas and New Balance. She accuses them of greenwashing, citing the French Consumer Code, which prohibits misleading commercial practices. More and more advertisements use a whole range of clever tactics to convince us that the products they sell are good for the planet, often to no avail.<\/p>\n<div><a href=\"https:\/\/lameche.net\/en\/news-from-the-front\/how-advertising-allows-brands-to-green-their-image-and-how-to-prevent-them-from-doing-so\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":12340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-13856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-front"],"_links":{"self":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/comments?post=13856"}],"version-history":[{"count":1,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13856\/revisions"}],"predecessor-version":[{"id":13885,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13856\/revisions\/13885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media\/12340"}],"wp:attachment":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media?parent=13856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/categories?post=13856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/tags?post=13856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}