{"id":13969,"date":"2022-08-25T13:00:34","date_gmt":"2022-08-25T11:00:34","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/what-are-the-telltale-signs-of-greenwashing-by-fashion-brands\/"},"modified":"2024-03-28T15:51:24","modified_gmt":"2024-03-28T14:51:24","slug":"what-are-the-telltale-signs-of-greenwashing-by-fashion-brands","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/news-from-the-front\/what-are-the-telltale-signs-of-greenwashing-by-fashion-brands\/","title":{"rendered":"What are the telltale signs of greenwashing by fashion brands?"},"content":{"rendered":"<div  class=\"tatsu-ryM5M0Vyj tatsu-section  tatsu-fullscreen tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"40px 0px 50px 0px\"}' data-padding-top='40px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJef9f0Vyj\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-SybzcGAEys\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-S14fczREJi   \" ><style>.tatsu-S14fczREJi .tatsu-inline-text-inner{width: 100%;text-align: left;}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p style=\"text-align: left;\"><span style=\"text-align: left; font-size: 18px;\"><span style=\"color: #ffffff;\"><em>good on you<\/em> reviews 8 examples of advertising and claims made by fashion brands in recent years. Among them:<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><span style=\"font-size: 18px;\">Boohoo&#8217;s sustainable collection<\/span><\/span><\/p>\n<blockquote>\n<h5 style=\"text-align: left;\"><span style=\"color: #ffffff;\"><span style=\"font-size: 18px;\">&#8220;Our READY FOR THE FUTURE range uses recycled materials like polyester, as we strive to become a more sustainable brand. With cozy puffer jackets, classic loungewear and matching tracksuit sets, they&#8217;re cold-weather essentials to wear again and again. [&#8230;] Dressing more sustainably has never been easier!&#8221;<\/span><\/span><\/h5>\n<\/blockquote>\n<p><span style=\"color: #ffffff;\"><span style=\"font-size: 18px;\">Zara&#8217;s efficient stores<\/span><\/span><\/p>\n<blockquote>\n<h5><span style=\"color: #ffffff;\"><span style=\"font-size: 18px;\">&#8220;[Nous avons] 100% energy-efficient stores. The day-to-day running of our stores is adapted to reduce our environmental impact, with systems that enable us to adjust water and energy consumption to the store&#8217;s actual needs. What&#8217;s more, our new store construction and renovation standards, based on our Eco-Efficient Store Manual, establish the use of more efficient technologies that help us regulate our consumption.&#8221;<\/span><\/span><\/h5>\n<\/blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><span style=\"font-size: 18px;\">Lululemon&#8217;s vague allegations<\/span><\/span><\/p>\n<blockquote>\n<h5 style=\"text-align: left;\"><span style=\"color: #ffffff;\"><span style=\"font-size: 18px;\">&#8220;We will adapt infrastructures to take back products after their first use and recycle materials to give them a new useful life, notably by transforming them into fibers.&#8221;<\/span><\/span><\/h5>\n<\/blockquote>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap align-block block-center  tatsu-SJRsGAVJi   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/goodonyou.eco\/greenwashing-examples\/?utm_source=GoodOnYou-email&amp;utm_medium=email&amp;utm_content=control&amp;utm_campaign=Behind%20the%20Seams-NL210822%20Main&amp;utm_term=Newsletter&amp;vero_id=64aGzDkF7W&amp;vero_conv=tjeUb-OTMKrX3qizL-WRV7_GCYxRvltXjCGbkfbtGYt1NrhEZq_teQMEmsgGg5gu-Sa1BXwv9laoRj3vk6Jrs2j2PoSuzZ7hudQ%3D\" style=\"\" aria-label=\"good on you (EN)\" target=\"_blank\" rel=\"noopener\">good on you (EN)<\/a><style>.tatsu-SJRsGAVJi .tatsu-button{background-color: rgba(230,255,0,0);color: #ffffff ;border-width: 1px;border-color: rgba(230,255,0,1); }<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-SybzcGAEys.tatsu-column{width: 100%;}.tatsu-SybzcGAEys.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-SybzcGAEys > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SybzcGAEys > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SybzcGAEys > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SybzcGAEys > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><\/div><style>.tatsu-ryM5M0Vyj.tatsu-section{background-color: rgba(0,0,0,1);}.tatsu-ryM5M0Vyj .tatsu-section-background{background-image: url(https:\/\/lameche.net\/wp-content\/uploads\/2022\/08\/Mode-Fashion-Fast-fashion-Ecoblanchiment-Greenwashing-Marques.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: top left;background-size: cover;}.tatsu-ryM5M0Vyj .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: top left;background-size: cover;}.tatsu-ryM5M0Vyj .tatsu-section-pad{padding: 40px 0px 50px 0px;}.tatsu-ryM5M0Vyj > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryM5M0Vyj > .tatsu-top-divider{z-index: 9999;}.tatsu-ryM5M0Vyj .tatsu-section-overlay{background: rgba(0,0,0,0.4);mix-blend-mode: normal;}.tatsu-ryM5M0Vyj .tatsu-fullscreen-wrap{align-items: center;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fashion brand review platform good on you has examined some of their most notorious ads and claims published in recent years to help us distinguish which sustainability initiatives are truly eco-responsible and which are not. Are the big brands becoming more sustainable, or is it just greenwashing?<\/p>\n<div><a href=\"https:\/\/lameche.net\/en\/news-from-the-front\/what-are-the-telltale-signs-of-greenwashing-by-fashion-brands\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":12403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-13969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-front"],"_links":{"self":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/comments?post=13969"}],"version-history":[{"count":10,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13969\/revisions"}],"predecessor-version":[{"id":14105,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/13969\/revisions\/14105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media\/12403"}],"wp:attachment":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media?parent=13969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/categories?post=13969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/tags?post=13969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}