{"id":14042,"date":"2022-08-02T12:14:30","date_gmt":"2022-08-02T10:14:30","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/hm-sued-for-misleading-marketing-and-product-rating-sheets\/"},"modified":"2024-03-28T15:51:25","modified_gmt":"2024-03-28T14:51:25","slug":"hm-sued-for-misleading-marketing-and-product-rating-sheets","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/news-from-the-front\/hm-sued-for-misleading-marketing-and-product-rating-sheets\/","title":{"rendered":"H&amp;M sued for &#8220;misleading&#8221; marketing and product rating sheets"},"content":{"rendered":"<div  class=\"tatsu-SJWuqbOITc tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 30px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Hkgd9b_8Tc\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJOcZOLTc\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-rJpcWuLT5   \" ><style>.tatsu-rJpcWuLT5 .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-rJpcWuLT5 .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p>Companies are and will increasingly be exposed to legal and reputational consequences if they are unable to substantiate their claims regarding the sustainability of <span style=\"background-color: #ffffff; font-size: 16px; font-family: Raleway, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">their products and services <\/span>,  <span style=\"font-size: 16px; font-family: Raleway, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">if the growing number of lawsuits is any indication, as well as the increasing attention paid by regulators worldwide to marketing linked to social and environmental responsibility. L<\/span>brands are therefore well advised to avoid unsubstantiated and unverifiable claims, to avoid concealing information about the environmental impact of a product or service, to retain only positive environmental aspects and\/or to exaggerate the environmental benefits of their efforts.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJOcZOLTc.tatsu-column{width: 100%;}.tatsu-HJOcZOLTc.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJOcZOLTc > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJOcZOLTc > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJOcZOLTc > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJOcZOLTc > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJOcZOLTc.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJOcZOLTc.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJOcZOLTc.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SJWuqbOITc .tatsu-section-pad{padding: 0px 0px 30px 0px;}.tatsu-SJWuqbOITc .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SJWuqbOITc > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJWuqbOITc > .tatsu-top-divider{z-index: 9999;}.tatsu-SJWuqbOITc .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SybieZOUac tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Hyeix-_8pc\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-BJeWW_U69\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-ry7bbu8pc  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1272px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 78.852201257862%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"H&M-Greenwashing-Poursuites-Re\u0300glementation-Fast Fashion\" title = \"H&#038;M-Greenwashing-Poursuites-Re\u0300glementation-Fast Fashion\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/08\/HM-Greenwashing-Poursuites-Re\u0300glementation-Fast-Fashion.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-ry7bbu8pc .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-ry7bbu8pc.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJeWW_U69.tatsu-column{width: 50%;}.tatsu-BJeWW_U69.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJeWW_U69 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJeWW_U69 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJeWW_U69 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJeWW_U69 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJeWW_U69.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJeWW_U69.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJeWW_U69.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-S1eeWbdLa5\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-SJabWuIa5   \" ><style>.tatsu-SJabWuIa5 .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-SJabWuIa5 .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p>The plaintiff claims that H&amp;M has implemented a vast marketing plan to &#8220;green&#8221; its products&#8221; in order to present them &#8220;as environmentally friendly when they are not&#8221;.&nbsp;  One example shows that H&amp;M presented &#8220;a particular product as being made with 30% less water&#8221; when the Higg website, from which H&amp;M sourced this information, &#8220;showed that the item was &#8220;actually made with 31% more water, making it worse than conventional materials&#8221;.&nbsp;<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-B1DNrd8ac   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/www.thefashionlaw.com\/hm-is-being-sued-over-misleading-sustainability-marketing-product-scorecards\/\" style=\"\" aria-label=\"The Fashion Law (EN)\" target=\"_blank\" rel=\"noopener\">The Fashion Law (EN)<\/a><style>.tatsu-B1DNrd8ac .tatsu-button{background-color: #ffffff;color: #f44336 ;border-width: 1px;border-color: rgba(74,74,74,1); }<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-S1eeWbdLa5.tatsu-column{width: 50%;}.tatsu-S1eeWbdLa5.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-S1eeWbdLa5 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1eeWbdLa5 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1eeWbdLa5 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1eeWbdLa5 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-S1eeWbdLa5.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-S1eeWbdLa5.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1eeWbdLa5.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SybieZOUac.tatsu-section{margin: 0px 0px 30px 0px;}.tatsu-SybieZOUac .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SybieZOUac > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SybieZOUac > .tatsu-top-divider{z-index: 9999;}.tatsu-SybieZOUac .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-H189BuLa5 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BkeUqH_I6q\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-B1b8qr_L65\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-BJf89rOU69  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1000px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 56.3%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"Boohoo-Poursuite-Judiciaire-UK-Asos\" title = \"Boohoo-Poursuite-Judiciaire-UK-Asos\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/08\/Boohoo-Poursuite-Judiciaire-UK-Asos.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-BJf89rOU69 .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-BJf89rOU69.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1b8qr_L65.tatsu-column{width: 50%;}.tatsu-B1b8qr_L65.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1b8qr_L65 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1b8qr_L65 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1b8qr_L65 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1b8qr_L65 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1b8qr_L65.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1b8qr_L65.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1b8qr_L65.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-SkQ8qrOUpq\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HyEUcBdIp9   \" ><style>.tatsu-HyEUcBdIp9 .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-HyEUcBdIp9 .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p>In the UK, the Competition and Markets Authority (CMA) has launched an investigation to determine whether claims of environmental friendliness and sustainability made by fast fashion chains Asos, Boohoo and George at Asda constitute greenwashing.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-H1SL5BO8Tq   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/www.theguardian.com\/business\/2022\/jul\/29\/asos-boohoo-george-at-asda-investigated-over-eco-friendly-claims-sustainability\" style=\"\" aria-label=\"The Guardian (EN)\" target=\"_blank\" rel=\"noopener\">The Guardian (EN)<\/a><style>.tatsu-H1SL5BO8Tq .tatsu-button{background-color: #ffffff;color: rgba(80,227,194,1) ;border-width: 1px;border-color: rgba(74,74,74,1); }<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SkQ8qrOUpq.tatsu-column{width: 50%;}.tatsu-SkQ8qrOUpq.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SkQ8qrOUpq > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SkQ8qrOUpq > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkQ8qrOUpq > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SkQ8qrOUpq > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SkQ8qrOUpq.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SkQ8qrOUpq.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SkQ8qrOUpq.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-H189BuLa5 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-H189BuLa5 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H189BuLa5 > .tatsu-top-divider{z-index: 9999;}.tatsu-H189BuLa5 .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A class action lawsuit was filed in a New York federal court on July 22. The plaintiff claims that the Swedish giant is attempting to target the growing segment of environmentally conscious consumers who are willing to pay more for &#8220;sustainable&#8221; clothing and accessories by ostentatiously incorporating &#8220;environmental rating sheets&#8221; for its products.<\/p>\n<div><a href=\"https:\/\/lameche.net\/en\/news-from-the-front\/hm-sued-for-misleading-marketing-and-product-rating-sheets\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":12389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-14042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-front"],"_links":{"self":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/comments?post=14042"}],"version-history":[{"count":1,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14042\/revisions"}],"predecessor-version":[{"id":14065,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14042\/revisions\/14065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media\/12389"}],"wp:attachment":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media?parent=14042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/categories?post=14042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/tags?post=14042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}