{"id":14171,"date":"2021-05-14T08:13:00","date_gmt":"2021-05-14T06:13:00","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/confusing-performance-with-impact-oversells-sustainability-reports\/"},"modified":"2021-05-14T08:13:00","modified_gmt":"2021-05-14T06:13:00","slug":"confusing-performance-with-impact-oversells-sustainability-reports","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/news-from-the-front\/confusing-performance-with-impact-oversells-sustainability-reports\/","title":{"rendered":"Confusing performance with impact oversells sustainability reports"},"content":{"rendered":"<div  class=\"tatsu-gqi9ibcewyajz1ra tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\": \"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-gqi9ibceyk1g3p6c\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-gqi9ibcf018ah52q\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-gqi9ibcf1bylqxm  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-gqi9ibcf1bylqxm.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<hr>\n<p><strong>Keneth P. Pucker<\/strong>, former COO of Timberland, outlines the challenges of sustainability reporting and sustainable investment. The author mentions non-standardized measurements, inadequate audits, unreliable ESG ratings, etc. But real progress, he says, requires not only better measurement and reporting practices, but also changes in regulations, investment incentives and mindsets.<\/p>\n<blockquote><p>&#8220;The pursuit of measurement efficiency and the endless fine-tuning of non-financial reporting are actually distractions from the much-needed work of systems change.&#8221;<\/p><\/blockquote>\n<p><!--more--><\/p>\n<p>The Corporate Sustainability Report starts from a laudable objective: measuring and communicating a company&#8217;s social and environmental footprint would trigger the following positive chain reaction:<\/p>\n<ul>\n<li>The social and environmental performance of individual companies would improve (because what gets measured gets managed).<\/li>\n<li>A link would appear between companies with better sustainability results and better stock market returns.<\/li>\n<li>Investors and consumers would reward companies with strong sustainability performance and put pressure on laggards.<\/li>\n<li>The means of measuring social and environmental impact would become more rigorous, more precise and more widely accepted.<\/li>\n<li>Over time, this virtuous cycle would give rise to a more sustainable form of capitalism.<\/li>\n<\/ul>\n<blockquote>\n<h6>Unfortunately, that hasn&#8217;t happened, and he doesn&#8217;t believe it can without deeper systemic changes.<\/h6>\n<\/blockquote>\n<p>This is the argument he puts forward in an article just published in the Harvard Business Review.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-rJ3ALln_u   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/hbr.org\/2021\/05\/overselling-sustainability-reporting\" style=\"\" aria-label=\"Read article\" target=\"_blank\" rel=\"noopener\">Read article<\/a><style>.tatsu-rJ3ALln_u .tatsu-button{background-color: rgba(230,255,0,1);color: rgba(127,128,133,1) ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-gqi9ibcf018ah52q.tatsu-column{width: 100%;}.tatsu-gqi9ibcf018ah52q.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-gqi9ibcf018ah52q > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-gqi9ibcf018ah52q > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-gqi9ibcf018ah52q > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-gqi9ibcf018ah52q > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-gqi9ibcewyajz1ra .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-gqi9ibcewyajz1ra > .tatsu-bottom-divider{z-index: 9999;}.tatsu-gqi9ibcewyajz1ra > .tatsu-top-divider{z-index: 9999;}.tatsu-gqi9ibcewyajz1ra .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A very interesting article written by a former Timberland executive talks about the diversion caused by detailed sustainability reporting, when it must be accompanied by changes in regulations, investment incentives and mindsets to achieve an effective sustainable transition.<\/p>\n<div><a href=\"https:\/\/lameche.net\/en\/news-from-the-front\/confusing-performance-with-impact-oversells-sustainability-reports\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":11836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-front"],"_links":{"self":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":0,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media\/11836"}],"wp:attachment":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}