{"id":14370,"date":"2023-05-02T12:24:20","date_gmt":"2023-05-02T10:24:20","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/in-conversation-with-yvon-chouinard-founder-of-patagonia-about-corporate-responsibility\/"},"modified":"2024-03-28T15:54:29","modified_gmt":"2024-03-28T14:54:29","slug":"in-conversation-with-yvon-chouinard-founder-of-patagonia-about-corporate-responsibility","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/news-from-the-front\/in-conversation-with-yvon-chouinard-founder-of-patagonia-about-corporate-responsibility\/","title":{"rendered":"In conversation with Yvon Chouinard, founder of Patagonia, about corporate responsibility."},"content":{"rendered":"<div  class=\"tatsu-hdjaeb5odu7kr8r1 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-hdjaeb5of76d1ll2\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-hdjaeb5ogh8p0r79\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-hdjaeb5ohm7nwxyj  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-hdjaeb5ohm7nwxyj.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-hdjaeb5ogh8p0r79.tatsu-column{width: 100%;}.tatsu-hdjaeb5ogh8p0r79.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-hdjaeb5ogh8p0r79 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-hdjaeb5ogh8p0r79 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-hdjaeb5ogh8p0r79 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-hdjaeb5ogh8p0r79 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-hdjaeb5odu7kr8r1 .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-hdjaeb5odu7kr8r1 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-hdjaeb5odu7kr8r1 > .tatsu-top-divider{z-index: 9999;}.tatsu-hdjaeb5odu7kr8r1 .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-Bktb7w07h tatsu-section  tatsu-fullscreen tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0% 90px 0%\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJgtZQv073\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HkbtWXvRmn\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-B1mFW7w0m3   \" ><style>.tatsu-B1mFW7w0m3 .tatsu-inline-text-inner{width: 90%;text-align: left;}.tatsu-B1mFW7w0m3.tatsu-inline-text{margin: 0px 0px 80px 0px;}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">&#8220;Building the best product while causing the least damage is at the heart of what we do. &#8220;<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Yvon Chouinard, founder of Patagonia<\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap align-block block-center  tatsu-HJ4Y-mvCXn   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/www.mckinsey.com\/industries\/agriculture\/our-insights\/patagonia-shows-how-turning-a-profit-doesnt-have-to-cost-the-earth?cid=eml-web\" style=\"\" aria-label=\"Mc Kinsey (EN)\" target=\"_blank\" rel=\"noopener\">Mc Kinsey (EN)<\/a><style>.tatsu-HJ4Y-mvCXn .tatsu-button{background-color: rgba(255,255,255,1);color: rgba(0,0,0,1) ;border-width: 1px;border-color: rgba(230,255,0,1); }.tatsu-HJ4Y-mvCXn .tatsu-button:hover{background-color: rgba(232,219,208,1);color: rgba(0,0,0,1) ;border-color: rgba(232,219,208,1); }<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-HkbtWXvRmn.tatsu-column{width: 100%;}.tatsu-HkbtWXvRmn.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-HkbtWXvRmn > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HkbtWXvRmn > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HkbtWXvRmn > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HkbtWXvRmn > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><\/div><style>.tatsu-Bktb7w07h.tatsu-section{background-color: rgba(0,0,0,1);}.tatsu-Bktb7w07h .tatsu-section-background{background-image: url(https:\/\/lameche.net\/wp-content\/uploads\/2022\/09\/Patagonia-Fondateur-Famille-Donation-Plane\u0300te-1.png);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-Bktb7w07h .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-Bktb7w07h .tatsu-section-pad{padding: 90px 0% 90px 0%;}.tatsu-Bktb7w07h > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bktb7w07h > .tatsu-top-divider{z-index: 9999;}.tatsu-Bktb7w07h .tatsu-section-overlay{background: rgba(0,0,0,0.6);mix-blend-mode: normal;}.tatsu-Bktb7w07h .tatsu-fullscreen-wrap{align-items: center;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2022, Yvon Chouinard made an announcement that, for the time being, is an exception in the business world: in agreement with his family, he transferred Patagonia&#8217;s ownership to a trust and non-profit organization, Holdfast Collective. The aim is to dedicate all Patagonia profits to the fight against climate change and the protection of underdeveloped lands worldwide.<\/p>\n<div><a href=\"https:\/\/lameche.net\/en\/news-from-the-front\/in-conversation-with-yvon-chouinard-founder-of-patagonia-about-corporate-responsibility\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":12432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-14370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-front"],"_links":{"self":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/comments?post=14370"}],"version-history":[{"count":1,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14370\/revisions"}],"predecessor-version":[{"id":14379,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14370\/revisions\/14379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media\/12432"}],"wp:attachment":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media?parent=14370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/categories?post=14370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/tags?post=14370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}