{"id":14740,"date":"2022-09-27T11:11:13","date_gmt":"2022-09-27T09:11:13","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/fashion-fabric-innovations-eco-friendly-sportswear-and-a-virtuous-business-model\/"},"modified":"2024-03-28T15:55:02","modified_gmt":"2024-03-28T14:55:02","slug":"fashion-fabric-innovations-eco-friendly-sportswear-and-a-virtuous-business-model","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/news-from-the-front\/fashion-fabric-innovations-eco-friendly-sportswear-and-a-virtuous-business-model\/","title":{"rendered":"Fashion: fabric innovations, eco-friendly sportswear and a virtuous business model"},"content":{"rendered":"<div  class=\"tatsu-B1Zi0UVgzi tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HyejAUNlzi\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-SysR8VeMo\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-r1l1wVgzo  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1300px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 66.538461538462%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"Mode-Mate\u0301riaux-Ve\u0301ge\u0301tal-Echange-Adidas-Stella Mc Cartney\" title = \"Mode-Mate\u0301riaux-Ve\u0301ge\u0301tal-Echange-Adidas-Stella Mc Cartney\" data-src = \"https:\/\/lameche.net\/wp-content\/uploads\/2022\/09\/Mode-Mate\u0301riaux-Ve\u0301ge\u0301tal-Echange-Adidas-Stella-Mc-Cartney-1.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-r1l1wVgzo .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-r1l1wVgzo.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SysR8VeMo.tatsu-column{width: 100%;}.tatsu-SysR8VeMo.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SysR8VeMo > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SysR8VeMo > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SysR8VeMo > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SysR8VeMo > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SysR8VeMo.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SysR8VeMo.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SysR8VeMo.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-B1Zi0UVgzi .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-B1Zi0UVgzi > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1Zi0UVgzi > .tatsu-top-divider{z-index: 9999;}.tatsu-B1Zi0UVgzi .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-H1be5IVeGo tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"30px 0px 0px 0px\"}' data-padding-top='30px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJeg584gfj\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-B1QqINgMj\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-SJpTU4gMj   \" ><style>.tatsu-SJpTU4gMj .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-SJpTU4gMj .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<blockquote>\n<h5>&#8220;Over the last five years, we&#8217;ve seen real innovation in rethinking the fabrics of the future&#8230; There are two ways of doing this. The first is to source natural materials such as wool, hemp and cotton directly from the earth, and the way we farm requires more regenerative methods. But that will take a long time.&#8221; and we need the land for food production, &#8220;the second is to innovate in the lab, and lab-made fabrics can be produced much more sustainably.&#8221;<\/h5>\n<\/blockquote>\n<p><span style=\"font-size: 16px; background-color: #ffffff;\">Diana Verde Nieto, co-founder and CEO of Positive Luxury.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1QqINgMj.tatsu-column{width: 65%;}.tatsu-B1QqINgMj.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1QqINgMj > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1QqINgMj > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1QqINgMj > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1QqINgMj > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1QqINgMj.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1QqINgMj.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1QqINgMj.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-H1eX5UEeMi\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap align-block block-left  tatsu-rJu0U4gGs   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/www.ft.com\/content\/0413edbb-dc37-4fc4-955c-22c23fddfe82\" style=\"\" aria-label=\"Financial Times (EN)\" target=\"_blank\" rel=\"noopener\">Financial Times (EN)<\/a><style>.tatsu-rJu0U4gGs .tatsu-button{background-color: rgba(230,255,0,1);color: rgba(127,128,133,1) ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-H1eX5UEeMi.tatsu-column{width: 35%;}.tatsu-H1eX5UEeMi.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-H1eX5UEeMi > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-H1eX5UEeMi > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1eX5UEeMi > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-H1eX5UEeMi > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-H1eX5UEeMi.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-H1eX5UEeMi.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-H1eX5UEeMi.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-H1be5IVeGo .tatsu-section-pad{padding: 30px 0px 0px 0px;}.tatsu-H1be5IVeGo .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-H1be5IVeGo > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1be5IVeGo > .tatsu-top-divider{z-index: 9999;}.tatsu-H1be5IVeGo .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SJWQdcNeGj tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"30px 0px 30px 0px\"}' data-padding-top='30px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SyxX_q4xMo\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rkmdcNeMs\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-S1QYcExzj   \"  ><style>.tatsu-S1QYcExzj .tatsu-divider{height: 1px;width: 65%;background: rgba(230,255,0,1);}.tatsu-S1QYcExzj.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rkmdcNeMs.tatsu-column{width: 100%;}.tatsu-rkmdcNeMs.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rkmdcNeMs > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rkmdcNeMs > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkmdcNeMs > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rkmdcNeMs > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rkmdcNeMs.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rkmdcNeMs.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rkmdcNeMs.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SJWQdcNeGj .tatsu-section-pad{padding: 30px 0px 30px 0px;}.tatsu-SJWQdcNeGj .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SJWQdcNeGj > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJWQdcNeGj > .tatsu-top-divider{z-index: 9999;}.tatsu-SJWQdcNeGj .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-rklA9EeGs tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rJxlAcElGi\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-ry-g09NxGo\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-S1MxA5ExGs   \" ><style>.tatsu-S1MxA5ExGs .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-S1MxA5ExGs .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p>Adidas by Stella McCartney presents &#8220;a one-of-a-kind eco-friendly sportswear, to demonstrate the potential of a circular fashion ecosystem&#8221; which will be available from October 6. For the first time, Adidas has decided to increase the lifespan of its garments. This follows the launch of the Futurecraft Loop sneakers, which were designed to keep a shoe on the track for longer.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ry-g09NxGo.tatsu-column{width: 64.9%;}.tatsu-ry-g09NxGo.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ry-g09NxGo > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ry-g09NxGo > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ry-g09NxGo > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ry-g09NxGo > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ry-g09NxGo.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ry-g09NxGo.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ry-g09NxGo.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-B1XxRqVxfs\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap align-block block-left  tatsu-ry4lRqElzs   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/fr.fashionnetwork.com\/news\/Adidas-by-stella-mccartney-devoile-une-tenue-de-sport-ecolo-la-premiere-du-genre-,1441881.html\" style=\"\" aria-label=\"Fashion Network (FR)\" target=\"_blank\" rel=\"noopener\">Fashion Network (FR)<\/a><style>.tatsu-ry4lRqElzs .tatsu-button{background-color: rgba(230,255,0,1);color: rgba(127,128,133,1) ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1XxRqVxfs.tatsu-column{width: 35.1%;}.tatsu-B1XxRqVxfs.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1XxRqVxfs > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1XxRqVxfs > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1XxRqVxfs > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1XxRqVxfs > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1XxRqVxfs.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1XxRqVxfs.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1XxRqVxfs.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rklA9EeGs .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rklA9EeGs > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rklA9EeGs > .tatsu-top-divider{z-index: 9999;}.tatsu-rklA9EeGs .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-HyrK3Elzj tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"30px 0px 30px 0px\"}' data-padding-top='30px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1lBFnVgMo\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJWrY3Nezj\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-SJMSKnVlfs   \"  ><style>.tatsu-SJMSKnVlfs .tatsu-divider{height: 1px;width: 65%;background: rgba(230,255,0,1);}.tatsu-SJMSKnVlfs.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJWrY3Nezj.tatsu-column{width: 100%;}.tatsu-HJWrY3Nezj.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJWrY3Nezj > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJWrY3Nezj > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJWrY3Nezj > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJWrY3Nezj > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJWrY3Nezj.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJWrY3Nezj.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJWrY3Nezj.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HyrK3Elzj .tatsu-section-pad{padding: 30px 0px 30px 0px;}.tatsu-HyrK3Elzj .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HyrK3Elzj > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HyrK3Elzj > .tatsu-top-divider{z-index: 9999;}.tatsu-HyrK3Elzj .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-ry5F3Egzs tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HyxqKhNlfo\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-BJb9FhVgfo\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-r1f9t3Ngfo   \" ><style>.tatsu-r1f9t3Ngfo .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (max-width: 767px) {.tatsu-r1f9t3Ngfo .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p>The principle behind the Bibou boutique created by Rennes-based Martin Letellier &nbsp;is simple: parents bring in their outgrown clothes or toys, and they in turn collect the clothes they need. The boutique ensures that all clothes and objects are in perfect condition. There are no transactions in the store, everything is based on a subscription system. For example, the \u20ac20 monthly offer allows unlimited exchanges.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJb9FhVgfo.tatsu-column{width: 64.9%;}.tatsu-BJb9FhVgfo.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJb9FhVgfo > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJb9FhVgfo > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJb9FhVgfo > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJb9FhVgfo > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJb9FhVgfo.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJb9FhVgfo.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJb9FhVgfo.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-rJQ5Y3VlGj\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap align-block block-left  tatsu-ryE5tnEezj   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/www.ouest-france.fr\/bretagne\/rennes-35000\/rennes-bibou-une-boutique-pour-echanger-des-vetements-pour-enfants-97ee39b8-2dbb-11ed-b0d7-451cd651c04c?utm_source=sendinblue_of_newsletter-fairedemain&amp;mgo_eu=d41d8cd98f00b204e9800998ecf8427e&amp;mgo_l=hxtGV9rzRHaqVU4gqEzBjA.13.1&amp;utm_content=20220923&amp;utm_campaign=of_newsletter-fairedemain&amp;utm_medium=email&amp;utm_term=847094&amp;vid=5369237&amp;mediego_euid=5369237\" style=\"\" aria-label=\"Ouest France (FR)\" target=\"_blank\" rel=\"noopener\">Ouest France (FR)<\/a><style>.tatsu-ryE5tnEezj .tatsu-button{background-color: rgba(230,255,0,1);color: rgba(127,128,133,1) ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJQ5Y3VlGj.tatsu-column{width: 35.1%;}.tatsu-rJQ5Y3VlGj.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJQ5Y3VlGj > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJQ5Y3VlGj > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJQ5Y3VlGj > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJQ5Y3VlGj > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJQ5Y3VlGj.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJQ5Y3VlGj.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJQ5Y3VlGj.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-ry5F3Egzs .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-ry5F3Egzs > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ry5F3Egzs > .tatsu-top-divider{z-index: 9999;}.tatsu-ry5F3Egzs .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The need to move away from fossil fuels generates creativity and innovation in terms of sourcing and materials, a path that Stella McCartney and Adidas embarked on a few years ago and are continuing with the launch of sustainable sportswear. Innovation can also be seen in business models, such as this children&#8217;s boutique in Rennes, France, based entirely on exchange.  <\/p>\n<div><a href=\"https:\/\/lameche.net\/en\/news-from-the-front\/fashion-fabric-innovations-eco-friendly-sportswear-and-a-virtuous-business-model\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":12434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-14740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-front"],"_links":{"self":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/comments?post=14740"}],"version-history":[{"count":1,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14740\/revisions"}],"predecessor-version":[{"id":14757,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14740\/revisions\/14757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media\/12434"}],"wp:attachment":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media?parent=14740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/categories?post=14740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/tags?post=14740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}