{"id":14881,"date":"2022-11-22T11:34:08","date_gmt":"2022-11-22T10:34:08","guid":{"rendered":"https:\/\/lameche.net\/non-classifiee\/the-fashion-industry-is-the-target-of-a-major-crackdown-on-greenwashing\/"},"modified":"2024-03-28T15:55:09","modified_gmt":"2024-03-28T14:55:09","slug":"the-fashion-industry-is-the-target-of-a-major-crackdown-on-greenwashing","status":"publish","type":"post","link":"https:\/\/lameche.net\/en\/news-from-the-front\/the-fashion-industry-is-the-target-of-a-major-crackdown-on-greenwashing\/","title":{"rendered":"The fashion industry is the target of a major crackdown on greenwashing"},"content":{"rendered":"<div  class=\"tatsu-r106R-9Ls tatsu-section  tatsu-fullscreen tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 150px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Bkg0TCZqUj\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-BkW0aRWcUo\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-B1fAa0-q8s   \" ><style>.tatsu-B1fAa0-q8s .tatsu-inline-text-inner{width: 85%;text-align: left;}<\/style><div class=\"tatsu-inline-text-inner \">\n<p><span class=\"swatch-black\">The fashion industry is responsible for 2-8% of global greenhouse gas emissions and, despite the recent increase in the number of products described as sustainable and promises to reduce emissions, the sector&#8217;s environmental footprint is set to increase by 60% by 2030, according to the World Resources Institute.<\/span><\/p>\n<p><span class=\"swatch-black\">Greenwashing has been rife in the fashion industry &#8220;for a long time&#8221;, says Maxine B\u00e9dat, Director of the New Standard Institute. It&#8217;s only with a change in methodologies and &#8220;better data that we&#8217;ll be able to see whether, as an industry, we&#8217;re making progress or not&#8221;.<\/span><\/p>\n<p>In 2018 at COP24 in Katowice, Poland, some 30 brands pledged to&nbsp;reduce their&nbsp;emissions by 30&nbsp;% by 2030, and even achieve carbon neutrality by 2050. Commitments made at COP26 last year were even more ambitious, aiming to halve emissions by 2030.&nbsp;But industry representatives present at COP27 last week were forced to admit that this target would be very difficult to achieve.&nbsp;<\/p>\n<p>When will we finally focus on the need to change business models to produce less and better?<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-button-group align-left tatsu-BkZI41G5Ij  \"  ><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-r18Vyz9Lo   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/www.theguardian.com\/fashion\/2022\/nov\/19\/fashion-brands-grapple-with-greenwashing-its-not-a-human-right-to-say-something-is-sustainable\" style=\"\" aria-label=\"The Guardian (EN)\" target=\"_blank\" rel=\"noopener\">The Guardian (EN)<\/a><style>.tatsu-r18Vyz9Lo .tatsu-button{background-color: rgba(255,255,255,0);color: #ffffff ;border-width: 1px;border-color: rgba(230,255,0,1); }<\/style><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-r1x8Vkf9Is   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon circular   bg-animation-none  \" href=\"https:\/\/www.madmoizelle.com\/la-mode-sinvite-aussi-a-la-cop27-pour-se-confronter-a-son-propre-greenwashing-1461035\" style=\"\" aria-label=\"Madmoizelle (FR)\" target=\"_blank\" rel=\"noopener\">Madmoizelle (FR)<\/a><style>.tatsu-r1x8Vkf9Is .tatsu-button{background-color: rgba(230,255,0,1);color: rgba(127,128,133,1) ;}<\/style><\/div><\/div><style>.tatsu-BkZI41G5Ij.tatsu-button-group{margin: 0px 0px 20px 0px;}<\/style><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-BkW0aRWcUo.tatsu-column{width: 100%;}.tatsu-BkW0aRWcUo.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-BkW0aRWcUo > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BkW0aRWcUo > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkW0aRWcUo > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BkW0aRWcUo > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><\/div><style>.tatsu-r106R-9Ls.tatsu-section{background-color: rgba(255,255,255,0.42);}.tatsu-r106R-9Ls .tatsu-section-background{background-image: url(https:\/\/lameche.net\/wp-content\/uploads\/2022\/11\/Mode-Greenwashing-COP27-Emissions-Responsabilite\u0301.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: top left;background-size: cover;}.tatsu-r106R-9Ls .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: top left;background-size: cover;}.tatsu-r106R-9Ls .tatsu-section-pad{padding: 0px 0px 150px 0px;}.tatsu-r106R-9Ls > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r106R-9Ls > .tatsu-top-divider{z-index: 9999;}.tatsu-r106R-9Ls .tatsu-section-overlay{background: rgba(0,0,0,0);mix-blend-mode: normal;}.tatsu-r106R-9Ls .tatsu-fullscreen-wrap{align-items: center;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Higg is an environmental impact indicator created by the Sustainable Apparel Coalition, which represents more than half of the global apparel and footwear industry. Its use was suspended in June following a warning from the Norwegian Consumer Authority that it could not be used to support sustainability claims. Regulatory bodies around the world are mobilizing to combat misleading environmental claims.<\/p>\n<div><a href=\"https:\/\/lameche.net\/en\/news-from-the-front\/the-fashion-industry-is-the-target-of-a-major-crackdown-on-greenwashing\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":12488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-14881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-front"],"_links":{"self":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/comments?post=14881"}],"version-history":[{"count":10,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14881\/revisions"}],"predecessor-version":[{"id":15019,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/posts\/14881\/revisions\/15019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media\/12488"}],"wp:attachment":[{"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/media?parent=14881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/categories?post=14881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lameche.net\/en\/wp-json\/wp\/v2\/tags?post=14881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}