As more and more people become aware of the harsh reality of climate change and the damaging role consumerism plays in accelerating it, brands are realizing the need to “put ecology first” if they want to sell their services. As a result, environmental advertising has flourished over the last three decades. But does this advertising really reflect improved production practices, or is it just another example of greenwashing, when companies give an exaggerated, even false, image of their positive impact on the environment?
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It’s time for (…) fast-fashion brands to understand that they are being illegal when they claim that selling a sneaker made from recycled materials helps combat plastic pollution
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Alice Elfassi, Legal Manager, Zero Waste France.
