9 million “likes” in just a few hours on Instagram when the launch of Billie Eilish’s first perfume was announced – that’s how influential celebrities can be in changing the consumer habits of their fans.
The singer also uses it to influence brands wishing to collaborate with her. She agreed to wear an Oscar de la Renta gown to the MET Gala on condition that the luxury house adapted to her vegan lifestyle by stopping selling fur.
We wish there were more of them!
