Camaïeu’s collapse is representative of a market in full transformation. The brand was cited as the favorite brand of French women in 2017, and at that time 29% of customers were willing to pay more for a product from a committed company. This figure rose to 47% just three years later.
All the talk of reinitializing the industry at the start of the pandemic unfortunately came to nothing. Fashion month desperately needs a rethink, but as Copenhagen Fashion Week showed it can be used as a force for good. We can only hope that this season’s discouraging lack of progress is the wake-up call everyone needs.
Nona Source centralizes and markets surplus fabrics from the various houses in the LVMH group. For the second time, from October 6 to 9, it is giving students and private customers access to exceptional raw materials.
