“It’s no longer possible to wait and see who will take the lead in the transformation. Every link in the chain needs to be involved, from investors to designers to consumers. And education, legislation and the evolution of the economic model, which must no longer experience double-digit growth, are essential.”
Vanessa Friedman, fashion director and chief fashion critic of The New York Times
Highlights of this discussion:
The fashion industry needs to change its business model to focus on profitability rather than exponential growth.
The conversation around the second life of clothes needs to be reframed to incorporate the idea that personalizing an old garment through repair actually makes it couture.
Younger consumers need to be involved in the education process, while older customers can be called upon to lobby for legislation to regulate the environmental impact of fashion companies.
