In its article, the “SonntagsZeitung” cites examples of recent promotions by major retailers: a 42% discount on chicken breasts at Coop if you choose the 680-gram pack, 34% off cervelas at Denner if you buy ten, etc. The aim of the Confederation’s action plan is to encourage them to stop making meat discounts conditional on larger quantities. Swiss distributors have agreed in principle, but implementation will be on a voluntary basis, which raises doubts about its effectiveness. As consumers, let’s try not to give in to temptation.
