With no advertising, no celebrity endorsement and a focus on sustainability long before it seemed sexy, the French brand has succeeded in becoming a leading player in a highly competitive sector.
“The fashion is a social movement. Veja represents one of today’s most modern social movements. It’s a product that celebrates the old days, as its design is similar to sneakers from the 70s and 80s. But it’s made with the techniques of the future, i.e. materials that are totally sustainable. It’s all about tapping into the desires of people on the street. That’s fashion.”
Francesco Risso, Marni Creative Director
