Keneth P. Pucker, former COO of Timberland, outlines the problems with sustainability reporting and sustainable investment. The author mentions non-standardised measurements, insufficient audits, unreliable ESG ratings, etc. But real progress, he says, requires not only better measurement and reporting practices, but also changes in regulations, investment incentives and mindsets.
"The pursuit of measurement efficiency and the endless fine-tuning of non-financial reports are in fact distractions from the necessary work of changing systems. »
The Corporate Sustainability Report starts from a laudable objective: measuring and communicating the social and environmental footprint of a company would trigger the following positive chain reaction:
Unfortunately, this has not happened and he does not believe it can happen without deeper systemic changes.
This is the argument he makes in an article just published in the Harvard Business Review.
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