Aurore Jacques had set her sights on a career in the big fashion and luxury houses, but she recounts that she “experienced a shock” during her internships in marketing departments. “There was no coherence between the jobs I was destined for and my lifestyle guided by responsible consumption: being careful on a daily basis, in terms of both food and cleaning products, and having to fight in the office against coffee machine capsules, it was terrible, I didn’t want to inflict that on myself!”
