Levi’s has teamed up with Swedish start-up Renewcell, one of the first companies to industrially shred old clothes before transforming them into new, high-quality yarns. The brand has taken this a step further, replacing parts of the garment usually made of synthetic fibers, such as pockets, seams, labels and polyester interlining, with cotton.
Maud Sarda, director of Label Emmaüs, talks about the problems caused by the boom in second-hand goods from major retailers. “When consumers are offered vouchers in exchange for their used products to buy new, is that really ecological transition?”
