“Over the last five years, we’ve seen real innovation in rethinking the fabrics of the future… There are two ways of doing this. The first is to source natural materials such as wool, hemp and cotton directly from the earth, and the way we farm requires more regenerative methods. But that will take a long time.” and we need the land for food production, “the second is to innovate in the lab, and lab-made fabrics can be produced much more sustainably.”
Diana Verde Nieto, co-founder and CEO of Positive Luxury.
Adidas by Stella McCartney presents “a one-of-a-kind eco-friendly sportswear, to demonstrate the potential of a circular fashion ecosystem” which will be available from October 6. For the first time, Adidas has decided to increase the lifespan of its garments. This follows the launch of the Futurecraft Loop sneakers, which were designed to keep a shoe on the track for longer.
The principle behind the Bibou boutique created by Rennes-based Martin Letellier is simple: parents bring in their outgrown clothes or toys, and they in turn collect the clothes they need. The boutique ensures that all clothes and objects are in perfect condition. There are no transactions in the store, everything is based on a subscription system. For example, the €20 monthly offer allows unlimited exchanges.
