The Conversation’s analysis documented how the Swedish media portrayed vacation air travel during three phases they identified: from luxury aspirations (the 1950s-1990s), to a normal part of highly mobile lifestyles (1990s to today), to being increasingly linked to climate change debates (2016 to today).
While flying is still widely presented as desirable, changes in Swedish media coverage show the influence of the flight abolition movement and illustrate that different perspectives on what constitutes a good life in the context of climate change are gaining influence. This trend seems to be spreading to other countries too.
