good on you reviews 8 examples of advertising and claims made by fashion brands in recent years. Among them:
Boohoo’s sustainable collection
“Our READY FOR THE FUTURE range uses recycled materials like polyester, as we strive to become a more sustainable brand. With cozy puffer jackets, classic loungewear and matching tracksuit sets, they’re cold-weather essentials to wear again and again. […] Dressing more sustainably has never been easier!”
Zara’s efficient stores
“[Nous avons] 100% energy-efficient stores. The day-to-day running of our stores is adapted to reduce our environmental impact, with systems that enable us to adjust water and energy consumption to the store’s actual needs. What’s more, our new store construction and renovation standards, based on our Eco-Efficient Store Manual, establish the use of more efficient technologies that help us regulate our consumption.”
Lululemon’s vague allegations
“We will adapt infrastructures to take back products after their first use and recycle materials to give them a new useful life, notably by transforming them into fibers.”
