Nicolas is the co-founder and CEO of ID Genève, a new identity in the world of watchmaking, which strives to prove that luxury, watchmaking expertise and sustainability are not mutually exclusive concepts, but can on the contrary give rise to a new vision of watchmaking that meets the challenges of our time, provided we have the courage to question our achievements and explore new avenues, sometimes beyond the boundaries of the industry. His utopia? A world without plastic. His motto? Total transparency with maximum responsibility.