“Consuming ethically and looking good at the same time are accessible to everyone.”
Her disappointment with the city’s sustainable fashion scene is underpinned by the research she has been conducting over the past two years. In addition to teaching at the University of Geneva, Vladimirova “mapped the city’s circular fashion economy through a series of interviews, visits and events” for her project Geneva: City of Responsible Fashion.
“Our sustainable fashion scene is rather dead compared to other cities in the country, such as Zurich,” the researcher points out. “Fashion is recognized as the fourth most polluting industry as of 2019, but people haven’t quite got the hang of it yet. Almost every thrift store I visit here looks like a place only my grandmother would be interested in. The city lacks trendier options for conscientious young adults like me.”
A quick message from the editors: there are trendier options in Geneva. Visit the media library in ourcommunity platformto discover them: La Mèche Community
