Radio France intends to offer its listeners “trustworthy” information on the effects of the climate crisis, based on “verified” data and using “a vocabulary that reflects the reality of this crisis, without underplaying it”, with the aim of creating “a civilized, contradictory public space on the choices we face”.
Radio France will also be launching “the biggest training plan in its history” for its journalists, producers and production teams, and presenters, on climate and scientific issues.
At the same time, the group wants to accelerate its transition to more responsible advertising, aiming for the gradual exclusion of the most polluting products and services, and intends to increase the volume of advertising devoted to responsible products, services and companies by 15% a year, as measured by an external body. To this end, Radio France’s advertising department will be expanding the number of advertising spaces offered to organizations committed to the transition (+20% of “transition en commun” spaces).
The group wants to make digital sobriety “a priority”. As part of this, we will enter into a dialogue with digital players to reduce the carbon footprint associated with the storage and distribution of our content. It has also adopted an “immediate” energy sobriety plan and pledged to reduce its carbon footprint by 40% “by 2030”.
